2009 August

Citrix/Webex Social Media Assessment by Social Media Academy Alumni

August 26, 2009 By Wendy Soucie Leave a Comment

What does an assessment look like for a social media ecosystem? Take a look at this case study done on Citrix by Social Media Academy following their Four Quadrant Methodology.

Social Media Assessment Case Study Citrix Webex

View more presentations from Social Media Academy, Palo Alto #SMACAD

Four Quadrant Methodology

If you are wondering what a social media assessment might look like I have included a presentation by Social Media Academy. In this webinar presenters discuss the Four Quadrant Methodology developed by Axel Schultze, one of the founders. This methodology helps a business to understand its market from a social point of view including customer mapping and field assessment, brand analysis, competition analysis and partners/alliances analysis.

The research was done by the Summer 2009 class of which I was a Alumni and member. We used various research tools and investigation to compile the data and then to determine our suggestions to improve the social engagement. This was presented in a public webinar on July 22, 2009. Neither Citrix nor Webex paid for any of the research or presentation.

View the Slideshare presentation given publicly by the Social Media Academy – Wendy Soucie was one of the participants and presenters

Filed Under: Linkedin, Small Business Marketing, Social Media, Social Media Academy, Social Media Strategy Tagged With: Linkedin, Social Media, Social Media Academy, strategy

How to Simplify Your Social Media Links

August 24, 2009 By Wendy Soucie Leave a Comment

Has your social media link list been growing as you become more engaged in social media of all types and sizes? How do you choose which ones to put on your email, list on your website, attach to your blog, or link on Twitter?

New software is available and making these decisions easier every day. Recently I have had the opportunity to be part of a group using a BETA software called www.xeesm.com which is providing me a place to consolidate my growing number of social media links.

What to do about business cards

I was just beginning to sweat about my new business cards and how to read everything I wanted to put on them. Somehow a 5×7 card to hand out just doesn’t fit as well in a pocket.

The email links in my signature line was growing from just a website and LinkedIn profile, to 5 or 6 I thought were important. My glasses weren’t helping either.

I now have a new option from www.xeesm.com. They even seem to listen to suggestions because already 2 or 3 of the sticky points I pointed out have already been taken care of. One of my suggestions was prefilling the social media configuration for each common social media link. I can’t always remember how each URL is setup and the change made it easier to fill in just my profile name.

Social Media Link Consolidation

So far I have just ten links added here. The effort actually made me review all my social media profiles and begin to clean up a few so they were consistent. I also had to decide if I do want every one located there. I guess some are ones that people just don’t need to find. Easy enough to add over time when I have time.

Reporting

I like the reporting, although basic, because it allows me to see my changes over time.

Wendy Soucie www.xeesm.com report

Since I started the test, they have added more networking functions but I am just beginning to explore those.

Another review of this software on Talent Zoo by Jeff Cotrupe (www.xeesm.com/Jeff) highlighted the fact that you can’t reorganize the social media sites in the list. I also found that I couldn’t add my own that weren’t already in the list. I am sure they are working on some of that but we will see.

In the meantime, my contacts have been giving me good feedback on my links and thoughts on the site. Many have chosen to sign up as well.

I will update my report once a month to check out my visits.

Filed Under: Facebook for Business, Internet Marketing, Linkedin, Marketing, Plaxo, Reputation Management, Social Media, Social Media Academy, Social Media Strategy, Social Media Tools, Tips and Techniques, Twitter, Web 2.0 Tagged With: Linkedin, Social Media Academy

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