How to Use Time Wisely for Writing Blogs

Managing your time wisely and effectively to allow yourself to write a blog, a column, a newsletter and a book review, may be easy for a seasoned journalist, but a technically focused, word-challenged, social networker needs to have other strategies in place. Fellow marketing consultant and friend Steve Gasser and wife Beth recently had a good post on their blog about 5 tips to writing regular blog posts .  It provided some good tips to generate ideas on blog topics.  Some I plan to implement.  What I really need help with is a bigger topic – that of overall content generation management, before time management gets the best of me.

Is it a problem because I am an engineer?

Here is my problem.  I am an engineer.  I never really liked to write much or thought I was very good at it. I did take an interesting college writing class and it explored some new areas for me, but I stayed an engineer and really liked lab reports.  I actually believe that my identical twin sister has the real creative writing talents.
As in everything I do for my clients, I am trying to build an authority blog strategy and learn about my social media at a deeper thought level. What’s hard it figuring out how best to integrate writing for these commitments into my work and everyday life without living on the computer, attached to it like an umbilical cord.

Content is king and gets you found

The Internet and search is about content.  Google loves user generated content.  Social Media sites are the search engine’s darlings at this point in time with new fresh content being generated in 140 character bites or more every second.
Writing should help people find me in the clutter of consultants, websites and people on the Internet.  I write for my blogs – Network Mindshare and Wisconsin Social Media, a column for an online magazine – MadisonSocialMediaExaminer.com (bi-monthly), a book review – BookReview.com (monthly), a column for an online newsletter – financial services newsletter (monthly), local news sources – LodiValleyNews.com and Lodi Enterprise (occasional), as well as two other blogs that ask me to be a contributing author – Social Media Academy and Black Diamonds (occasional).  They are all important for me to be recognized as an expert and authority resource in my area of expertise. I also try to comment at least once each day on other blogs that I find interesting, stimulating, controversial, or in my hobby area.
All this takes time and I am finding that I must manage my time better and be as creative as I can with what I do write.  I took a time management quiz with a friend and was just shy of the category for “immediate intervention help” with my current schedule and hectic management style.

How do you make it all work?

It would be great if I could write one post, twist it and reword it, then place it everywhere.  But each writing assignment has a slightly different emphasis.
No one says that blog posts or articles have to be a particular size to be of value.  Chris Brogan and Seth Godin often have very short (200-400 word) posts that are very direct, focused and incite full.  Brian Solis has some very long ones that I set aside to read with more time.  Axel Schultze of the Social Media Academy, recently had a bunch of short small thoughts.  It was like getting a handful of M&Ms that left you still wanting more. If you have an inspirational moment and write a tome, stop before you post it and see if you can’t post pieces throughout the week that have a soap opera effect and draw your readers to click through each update to see where the story goes.

Preparation is key

Here are some quick thoughts on organizing ideas and material for blogs and articles.  Let’s assume this is all online, but it could easily be folders on your desk.  I plan to create computer files to access this data

  • To Do – spread sheet with items organized by date and also placed on my daily calendar.
  • Blog Ideas –thoughts and pages found in magazines, books and Internet (bookmarked on delicious, digg, stumbleupon).
  • Blogging Tips – suggestions found on the Internet (bookmarked on delicious.com).
  • Interviews – I carry a flip video and digital camera with me all the time. Perfect for impromptu interviews that can be video posts or transcribed. (bookmarked also on Youtube).
  • Articles – Ideas for articles, scans of other articles that impressed me, research, white papers, ebooks (bookmarked on delicious, digg, reddit).
  • Book Reviews – ones you do yourself and ones by others (posted on Squidoo, Amazon, website, blog, online newspaper).

Can anyone help by adding your own ideas?  If you have a blog, what strategies do you use? Comment back and perhaps we can all help each other. I hope to make some progress and actually sleep some nights instead of writing.

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Want a social media education? Five reasons you should!

If you are interested at all in tools that can be used for social media engagement, tracking, reporting, research, and management then you should attend the virtual conference Social Media Tools Week. Here are five reasons why:

SMTW-Logo_80x811. Social Media Academy is organizing conference

Organized by the Social Media Academy, the premier educator for social media for business, this is a whole week packed with the newest and most compelling Social Media tools from around the world, key note presentations and career development sessions. Probably the most important Social Media Event of the year. If you register before Oct 15, you will still get a free ticket to attend.  I noted on the Website that after that time it will be a $35 fee.

The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultants to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and supports the continuous learning process as well as monitor ongoing changes in the field.

2. Learn about social media strategy for business owners and management teams

After reviewing the program for the week, I found topics that include core basics such as  assessments of your social media landscape, strategy building, tools and platforms for corporate enterprises as well as those for small and midsized business.  If your company is asking the questions “How do we get started in social media?”  this would be the ideal place to get your company management team to invest some time.

Presentations cover public and private communities and structure as well as discussion on what departmental areas suit different types of communities. If you already had dipped your toe in the water, but are looking for better guidance, policy and measurement strategies I think the speakers will provide some interesting insight.

3. Explore social media tools

Are you looking for a place to hear about existing tools as well as the latest applications that enhance each of the major sites we do know about such as Linkedin, Facebook and Twitter?  This portion of the Social Media Tools week could be very important for you if your looking for that one additional tool to enhance a social media campaign or one that aligns with your target audience.  On the registration page you can see a list of 160 social media tools to get you started.  And those are only the ones who sent their information in early for the listing.

If you are already started down the path of using social media but want to explore content systems, blog platforms (free and paid) and more in depth knowledge on the types of tools such as multimedia, bookmarking, news aggregation, article sites, or social networking I don’t think you could find a better group of speakers offering info about what’s out there.

4. Learn about Social Media Relationship Management (SRM)

One of the most exciting parts in social media development is the creation of social media relationship management systems and tools that can better track and coordinate your efforts in the various social media spaces.  Today we have several tools that help us post to multiple places and that certainly saves time.  But the bigger pictures is a tool that would help us truly manage all the people in our networks in terms of when we last  connected.  Ideally these tools will integrate with Customer Relationship Management (CRM) systems already in place behind your firewalls.  Several presentations will cover this area and I am planning to attend these.

5. Get information on a social media career

Aside from all the info on the how, why and what for social media, there is also a track covering education in this field to better enhance your career in social media with your present company or add to your credentials for the next position.  Let’s face it, social media is here to stay.  We all need to understand how to use it to our best advantage in business and personally. This is not an area to make a mistake as it can go viral very quickly.  It’s also not an area to dismiss for your business – your competitors are not.

Must Attend Social Media Tools Week Virtual Conference!

Must Attend Social Media Tools Week Virtual Conference!

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Twitter Weekly Updates for 2009-09-27

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Madison Social Media Breakfast|Profiles and Copyright

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The Next Madison Social Media Breakfast will be held on October 2, 2009, at the University of Phoenix Campus on the Far Eastside.  The topic for the meeting will be Social Media Profiles – Why these are so important and copyright laws.

The speakers will be Wendy Soucie, covering profile building, Elizabeth Russell, covering copyright, creative commons and image use on the internet etc, and last but not least is Amy Lynn Schereck, Photographer who will be talking about head shots for use on social media and what works (or doesn’t) to convey the right perception.

Madison Social Media Breakfast is a LinkedIn group that meets for breakfast (hence the title) and discusses various topics around social media, strategy, tools, best practices, and even case studies.  Recently there are two new managers, Marivic Valencia of Valencia PR and Wendy Soucie, Wendy Soucie Consulting.  They will be taking turns organizing speakers and adjusting locations as the demand and topic requires.  If anyone has good recommendations for a steady location, that would appreciate our breakfast business as well as have a good room for us to use, please add your comments and contact info for me to followup with.

Typically its been in a a coffee shop some where in Madison WI, and more often than not close to the downtown area. However for this meeting we have adjusted the venue due to pent up demand and a few coffee shops being scared of me telling them I thought 20 or more people might descend on them at 7:30 am.  The venue is the University of Phoenix Campus at 2310 Crossroads Dr, Madison, WI  53718.

I would suggest everyone bring their own coffee to this event as no guarantees on breakfast goods just yet.

The speakers for this event:

Wendy Soucie

Wendy Soucie provides clients with strategic counsel and plan development to use and measure social media in the marketing mix. She trains clients to use social media tools through the use of webinars, group presentations and private one-on-one training customized for companies throughout Wisconsin.  She has over 30 years experience in business development, sales, marketing, customer support for the B2B market area with special focus in the manufacturing sector, technical products/services and professional services.

Wendy is a founding member and certified Social Media Consultant from the Social Media Academy, completing Social Media Business Strategy and Leadership.  She was recetly named a Black Diamond Consultant by Social Media Academy.   Soucie holds her Bachelor of Science degree in engineering from the University of Rhode Island, Kingston, Rhode Island.

Elizabeth Russell

Elizabeth T Russell is not a music teacher. She came darn close, but ended up becoming a lawyer. Suitably armed with an undergraduate degree in bassoon, she earned her law degree from New York’s Pace University School of Law, where she served as a member of the Pace Law Review. She is admitted to practice law in the states of New York, Connecticut and Wisconsin.

Following her public service, Elizabeth explored the field of arts administration. She held positions with the Albany Symphony Orchestra in Albany, NY; the Madison Repertory Theatre in Madison, WI; and Opera for the Young, a professional opera touring company. She returned to law in 2000 and opened Russell Law, providing quality representation for emerging artists and creative businesses.

Ms. Russell is the Chair of the Sports and Entertainment Law section of the State Bar of Wisconsin. She is a member of the Intellectual Property and the Entertainment, Arts and Sports Law sections of the New York State Bar Association. She currently serves on the executive board of directors of the Middleton (WI) Chamber of Commerce and on the board of the Middleton Community Fund.

Elizabeth wrote the curriculum and taught Copyright Management at Madison Media Institute in Madison, WI, and is a frequent lecturer on legal issues in the arts.

She is remarkably fluent in plain English.

Amy Lyn Schereck

When you work with Amy Lynn Schereck, not only will you come away with an amazing set of photographs, you will be surprised at how enjoyable the experience is!

Amy’s casual, approachable style makes clients feel at ease. That’s because she listens to you to help bring your vision to life. Whether it’s a commercial shoot, and event or a wedding, Amy excels at bringing out the personality in her subjects and capturing a unique perspective.

Though she’s originally from the midwest, Amy spent 22 years living in California. At age 11, she bought her first camera at a yard sale for a whopping 50 cents. Photography remained a hobby until she returned to Wisconsin in 2001. With great encouragement from her grandmother, she enrolled in the Commercial Photography program at Madison Area Technical College. During her last semester, Amy interned at Madison Magazine and her love for editorial photography began. In 2004, she graduated Dean’s List and started her career as a professional photographer.

An avid traveler, Amy has journeyed around the globe – Australia, New Zealand, Japan, Canada, Mexico, Jamaica, France, Switzerland, Germany, and even Liechtenstein! In January 2009, she made her first trip to the white sandy beaches of Punta Cana, Dominican Republic, to photograph a wedding.

She is the photographer for the upcoming book, Bean Appetit (Andrews McMeel Publishing), due on store shelves in Fall 2009.

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Twitter Weekly Updates for 2009-09-20

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