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Twitter in 140 Pieces Wk of 2010-02-14

February 14, 2010 By Leave a Comment
  • New Examiner.com post | Olympic Social Media – interview with local Lodi WI athlete competing in Vancouver BC http://bit.ly/aYBtxR #
  • Hack Chat with Tracy Sachtjen, Fifth Player of the USA Women’s Olympic Curling Team http://bit.ly/cbiQWs via @AddToAny #
  • Olympic Social Media – Local athletes staying connected to family, friends and fans – http://tinyurl.com/yfd362h #
  • RT @USATODAY Hack chat: Five curlers for the penthouse suite http://usat.me?37121632 #
  • Lets hope the rest of the #Olympics is death and injury free. #
  • RT @OCRegSports: #olympics: Luger dies during practice http://ow.ly/16SMd #
  • Watching opening ceremonies for #olympics on nbc15 . Look for Tracy Sachtjen Lodi WI USA women's curling #in #
  • RT @tweetmeme B2B [Business to Business] and Social Media http://tinyurl.com/yd8o73y #
  • Al Dykema or “Floyd” from ‘Floyd and the Void”, passed away from Cystic Fibrosis. Known in Madison area by blues players of all types #in #
  • #ff @carleenwild – one bright and shiny reporter/triathlete on NBC15, hip and real. Its been fun to be interviewed by her #
  • RT @ThriveHere: Finally, a "vanity plate" URL for Thrive on FB: thrivehere. Pass it on. http://bit.ly/cyslo5 #
  • RT @u_scholarships: @ThriveHere scholarships are available for Heritage students on Uloop at http://bit.ly/8IzSOB – #heritage #
  • RT @techpr: @MoCheeks Twilight Zone! I was just posting the next #smbmad event in LinkedIn: Thur 2/25, 8-9:30 Talula's ("video in biz") #
  • Just started following 'onehalfamazing' on SlideShare. http://slidesha.re/dtefzE #
  • Just favorited 'Social Networking Statistics And Trends' on SlideShare. http://slidesha.re/MqWWl #
  • Your Sales Process is Old | XeeSM and Social CRM | In My Opinion: Your sales process is old and it sucks

    Axel Sch… http://bit.ly/dnXxYY #

  • Social CRM-Social Selling w/Xeesm Feb 11 @ 10am: Develope relationship selling strategies & model of social selling http://bit.ly/7PdFAX #
  • RT @xeesm XeeSM http://is.gd/6mybk social CRM – Social Selling and the Xeesm sales process model. I am using this. #
  • Abe Lincoln's Bday today. Considered one of the best presidents of all time. He was a wrestler too. Learned he read every law book in IL. #
  • Just started following 'siteseekerinc' on SlideShare. http://slidesha.re/bnhYIT #
  • Just commented on 'Social Media For Manufacturing' on SlideShare. http://slidesha.re/cqxK5v #
  • Just favorited 'Social Media For Manufacturing' on SlideShare. http://slidesha.re/cqxK5v #
  • RT @iasocialmedia Have been reading this & learned new things – Rock The World LinkedIn Book | Mike O'Neil | http://bit.ly/mo4Ou #
  • Slideshare for Business Networking http://bit.ly/bSh4de, Presentation given to Madison Area Business Consultants on 2/9 #
  • Just favorited 'XeeSM for Product Management' on SlideShare. http://slidesha.re/5h5GGf #
  • Just started following 'socialmediachannel' on SlideShare. http://slidesha.re/bteDDq #
  • Just started following 'razorfishmarketing' on SlideShare. http://slidesha.re/6d0Vp8 #
  • Just started following 'readwriteweb' on SlideShare. http://slidesha.re/adIzqS #
  • Just started following 'anurag.aries' on SlideShare. http://slidesha.re/bzhJAj #
  • Just uploaded 'SlideShare as a Business Tool: How to use for networking and …' to SlideShare. http://slidesha.re/czi2MA #
  • Reorder Your LinkedIn Profile Elements Barbara has some good and bad results on testing this out. Good blog post.http://bit.ly/cd3KZT #
  • Watching it snow in Eden Prairie MN and wondering about getting to Hutchinson MN for meeting this morning. #
  • Twitter in 140 Pieces Wk of 2010-02-07: Listening to Social selling & Social CRM Webinar on Xeesm.com and the new… http://bit.ly/a9wQZ2 #

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Your Sales Process is Old | XeeSM and Social CRM | In My Opinion

February 11, 2010 By 2 Comments

Your sales process is old and it sucks

Axel Schultze is a thought leader on social selling and community. Just read this recent post on social selling on his Xeesm blog:

Xeesm Sales Process in 2010

The sales process you follow was developed 20 years ago and it matched with the buying behavior from back then – but no longer today.

* Lead qualification is nonsense because there are not enough leads.

* Cold calling is less and less effective as nobody returns the call.

* You no longer see inquiries because prospects google their stuff.

* Email lands in spam filters and advertising is ignored

* Reference selling is old because clients find the real users of a product themselves in groups, online communities or blogs like this.

* Consultative selling is limited as you are no longer the most trusted person – nor is media or the “independent” analyst

* When a client comes to you – they know what they want and what price they are willing to pay.

via XeeSM.

No more cold calls

I am currently using the Xeesm Pro version to change up my selling and connection process for 2010.  I have first hand experience with traditional selling channels.  Whether original equipment manufacturer, distributor, rep, professional services, technical  consulting, or technical products, over the past 30 years I have sold the product or service, experienced the channel on both ends and then handled the marketing strategy as well.

I have clearly felt the change in the selling process and wondered how to counter the trend of lead generation going down – even as the marketing efforts have gone up.  It  was critical to be comfortable with traditional networking and understanding how to participate and engage with people in the important groups, not just join to get names.  Even in that scenario trade and association members are aware of this tendency, which has driven them to caution every speaker at a meeting not to do any “selling in the presentation.”

The new social  sales process recognizes the change in how the consumer/buyer educates himself before they make the first call. You must provide more value and knowledge to the relationship first.  I have seen how this process can be managed with Xeesm.com.

So over the next few months, I will report on my progress and share with you my experience on social selling with applied social media.

What action will you be taking to change up your selling process?


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Twitter in 140 Pieces Wk of 2010-02-07

February 7, 2010 By Leave a Comment
  • Listening to Social selling & Social CRM Webinar on Xeesm.com and the new beta pro version for managing selling process. #
  • Just uploaded 'Network Connections And Policies' to SlideShare. http://slidesha.re/dpEzjz #
  • Just uploaded 'SlideShare Consultant Brief' to SlideShare. http://slidesha.re/9PTN1R #
  • Urbandictionary.com Wendy-A wonderful person who gives their all into helping others when they are in need. I like this one. #
  • Red Dress Run tonight for American Heart – Wear and red dress and run! Downtown Madison #
  • RT @ThriveHere: Good lunch w/ @gl33p! Learned about @IMBY.info, Dane Co Timebank. What cool stuff. What a smart guy. Meet him, too! #
  • RT @techpr: Social Media Breakfast Madison now on Twitter RT @smbmad: Feb #smbmad 2/25: http://bit.ly/bj249L (RSVP) #
  • Did you know that @CousinsSubs was on Facebook? Justin McCoy shared with me today many of the successes they have had applying social media. #
  • http://icio.us/ckxrjk #
  • RT @tweetmeme Social Media Academy Blog: Social Media Academy NCP Model – Case Examples Catherine Sherwood rocks! http://bit.ly/4vV2ht #
  • VoiceThread – new concept and SM tool. I think a few of you might find it interesting http://voicethread.com/share/879940/ #
  • Its official – Its Tracy Sachtjen Day in Lodi (resolution passed unanimously)- she is heading to Olympics on the USA Women's Curling Team. #
  • Anyone have some good videos or books on using mindmap software for tracking social media efforts? #
  • RT @ThriveHere: How Thrive & partners work on incubator kitchens spawn new #business in the #Madison #Region http://bit.ly/czua7I #
  • RT @ThriveHere: Thrive news 2.1.10: What's next for #Madison #Wisconsin Region, news, awards, #grant… http://bit.ly/bXWcVg #
  • Network Connections and Policies | Thoughts on Blogs Week of 01-29-10: Networking is the pillar of the NCP Model p… http://bit.ly/d4dJXQ #
  • Twitter in 140 Pieces Wk of 2010-01-31: How do you use Slideshare as a social media tactical channel? Please take… http://bit.ly/clp8Im #

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Network Connections and Policies | Thoughts on Blogs Week of 01-29-10

February 1, 2010 By 1 Comment

Are you a turkey in your connection approach?

Crafting a connection policy may save you time delinking later.

Networking is the pillar of the NCP Model promoted and developed by the Social Media Academy.  It reflects that any sound social media engagement consists of  growing your network, contributing to the value of the social ecosystem and participation in the conversation. My personal effort to contribute and participate is with reading and commenting on blogs posts by people in my industry, profession and my clients.

Andrew Baker is one of the leading relationship builders on Xeesm.com and an active networker on LinkedIn.  In a blog post on his Website he has a stated policy for networking and his LinkedIn profile.  He puts into writing how he manages his connections on Twitter, LinkedIn and Facebook.  He defines his social web for connection points as follows:

  • Business / Professional Networking
  • Social / Personal Networking

Taking the time to develop your personal policy on how, when and why you connect with others as well as reasons for disconnecting from people will help with your network growth in the long run.

###

Here is my response to his post:

This is exactly the kind of info I have been pondering for a connection policy/guideline. We both seem to be in the B2B space so I
have a high degree of comfort level with how you talk about LinkedIn and how you connect.

Business Networking. I have worked hard at customizing my invitations to reflect my intentions.  However, the majority of people sending me invites do not.  I have tolerance for those with few connections since they are just getting started or have made a strategic decision to maintain a small network.  Because  I do training on LinkedIn, I prefer to offer help and guidance from time to time.

I am however at the point on LI that I need to craft some sort of guideline.   I figure I can’t get mad if I don’t state my terms up front.

Social/Business Networking.  Facebook is another story.  As more business are rushing to this social space to create fan pages, others are just using personal connections to do their peddling for them. I am frustrated with the sales pitch frenzy of many MLM and info marketers on Facebook that have connected with me in the guise of learning and sharing.  Little did I know what they intended to share.  I feel that I can’t be an open networker on Facebook without getting bombed with sales stuff multiple times/day.

I have given people 5 free chances.  Meaning if the first 5 posts from you are only a pitch, I will defriend, deconnect, delink.

On Twitter – it’s the pictures that get you off my list and blocked for sure at least those of the risque nature.  And Swearing.

Do you have a social media connection guideline you have posted?  Why don’t you paste a link in the comments and share?

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