Twitter in 140 Pieces Wk of 2010-03-14

  • what are your best suggestions for custom Twitter backgrounds? #
  • I'm attending Twitter for Business 201 – Interactive Workshop on Advanced Strategy, PR and… — http://twitter201.eventbrite.com #
  • Lodi WI business really working hard to engage. New wine bar opening in 2 weeks called the Grotto. Movers& shakers putting in lots of NrG #
  • I'm attending March Club Meeting: American Family Insurance Social Video — http://madisonsmcmarch.eventbrite.com #
  • Need to learn more about Twitter? Workshop 3/16,Madison WI-Advance user focus PR, strategy & competitive intelligence. http://bit.ly/bsBJa2 #
  • #plan Iowa County Entrepreneurs – Social Media Overview (Dodgeville, WI ) Wed, Mar 24, 2010 http://plancast.com/a/1uvb #
  • Help bring Google Ultra High Speed Internet to Madison madfiber.net website is provide help, and requesting your support. Lets unite! #
  • Twitter Mktg Focus on Business 201 Wrkshp 3/16,Madison WI-Advance user PR, strategy & competitive intelligence. http://bit.ly/bsBJa2 #
  • #madfiber 1% of madison on fb #
  • #madfiber maybe this initiative will help rural broadband too. #
  • #madfiber downtown Madison inc supports #
  • #madfiber register to spek in person or online-get active and vocal #
  • #madfiber tv here where is @carleenwild? #
  • #madfiber check out the fb fan page #
  • #madfiber organizing to get google fiber

    WENDY SOUCIE 608-225-1985 #

  • Twitter for Advance user business focus -Topics PR, strategy & competitive intelligence. http://bit.ly/bsBJa2 Workshop 3/16,Madison WI #
  • Twitter 201 Workshop 3/16,Madison WI-Advance user learn strategy, take it to next level w/pr. @techpr @wisconomy http://bit.ly/bsBJa2 #
  • Twitter 201 workshop-Public Relations & Media w/ @techPR good info 4 promoting UR company. http://bit.ly/bsBJa2 3/16, Madison WI #
  • Twitter workshop-competitive intelligence w/ @wisconomy good info for moving UR company ahead. http://bit.ly/bsBJa2 3/16,Madison WI #
  • DJosh_Jones #Amamadsome thanks for the RT during conference #
  • RT @ThriveHere: Just launched guest blog on BIO 2010- official blog site of world's largest bio industry conference…. http://bit.ly/brhr9w #
  • #plan PMI – Professional Development Day – Project Management 2.0: Using Xeesm.com … Sat, May 22, 2010 http://plancast.com/a/1l45 #
  • #plan Ice Age Trail Alliance – Use Social Media to Grow Membership (Arboretum Janesville wi) Fri, Apr 23, 2010 http://plancast.com/a/1l3y #
  • #plan Twitter for Business 201 Workshop (Talula Restaurant, 802 atlas) Tue, Mar 16, 2010 http://plancast.com/a/1l3t #
  • #plan Social Media Tool Selection Strategies – AAF Madison… Mon, Mar 15, 2010 http://plancast.com/a/1l3r #
  • #plan Social Media Tool Selection Strategies – AAF Madison… Mon, Mar 15, 2010 http://plancast.com/a/1l3q #
  • working on Twitter for Business 201 Event 3/16. Co-presenting w/ Marivic Valencia & Brian Hutchinson.PR, Strategy, &Competitive Intelligence #
  • Twitter 201 Workshop 3/16,Madison WI-Advance user learn strategy, take it to next level. register at http://bit.ly/bsBJa2 #
  • #Amamadsome Facebook sees AMFAM as the most ambitious company using facebook today. And they are from Wisconsin #
  • #Amamadsome AMFAM proof that small start w/3 videos got budget approved for 50 next year. OK to start small with proof of concept. #
  • #Amamadsome Identity Theft campaign is contribution sponsored by AMFAM – value back to network. Using Video for sharing. #
  • #Amamadsome AMFAM has the network down and drives the value contribution with family safety tips and insurance tips for family events. #
  • #Amamadsome consider partners and business as your social connections that can benefit – so says Social Meteor/ AMFam Troy Janisch #
  • #Amamadsome "were related" app is the partner for AMFam on Facebook. Rise above the clutter. Develop new things together. #
  • #Amamadsome AmFam target audience is too busy facebooking to Tweet. most are happy just to be in one place. #
  • #Amamadsome what did AmFam find? no one talked much about brand names. Social Mention is a good free tool to use w/o Amfam budget #
  • #Amamadsome June of 09 is when Amfam started active social media – used Buzzmetric to monitor and listen – 3 months worth #
  • #Amamadsome Troy Janisch on board talking about Amfam social media effort – been anxious to hear the behind the scenes info. #
  • #amamadsome keep the conversation going with @MadisonSMC and #smbmad for social media info and comraderie #
  • #amamadsome #journchat every monday might PR and journalist with moderator. come to learn about best practices. 7-10 pm #
  • #amamadsome enviable open rate for email of 45% for CNN visit at UW Alumni Relations. FB connections continue to swell since the promo. #
  • Workshop Twitter Marketing: An Hour a Day book included. @wisconomy @techpr good info move UR company ahead. http://bit.ly/bsBJa2 #
  • #amamadsome Melissa Anderson advises use of @skydiver and HARO for Pr opps. #
  • RT @johnlwray: Skydiver Wi/Tangled Chute Survives 3,K Ft Plunge: skydiver miraculously survived plummeting 3,000 fe… http://bit.ly/coNqmN #
  • #amamadsome co-tweet tool for multiple people on one account. helps you see multiple conversations – @MidwestAirlines uses this tool #
  • #amamadsome have you started your own hashtags? you can add them to directory to define them w/less confusion. #
  • #amamadsome digital collections at library in Madison great pictures with historical imagery. Something to share. #
  • #amamadsome #xeesm if you are looking for social business tool and platform, look at xeesm.com #
  • #amamadsome who says madison is not the mecca of where all things happen? #
  • #amamadsome how does big ten college compete with the privates and still come up ahead? sure with blackberries and iphones #
  • #amamadsome some technical difficulties but resolved with laveler by the puter speakers. #
  • at #amamadsome Melissa anderson on Pr up next. enjoyed the style of Marketing Savant and his broad experience on Social Media #
  • Just commented on 'Twitter For Business 201 | Strategy, Public Relations, Compet…' on SlideShare. http://slidesha.re/cOimsk #
  • Just uploaded 'Twitter For Business 201 | Strategy, Public Relations, Compet…' to SlideShare. http://slidesha.re/cOimsk #
  • SVAConsulting.com looking for an inside sales position / lead generation position. Work for a Top Rated Professional Services firm #
  • Twitter Marketing 201 Workshop book included 3/16, Madison WI- learn strategy, take it to next level. http://bit.ly/bsBJa2 #
  • No cd here with me

    WENDY SOUCIE 608-225-1985 #

  • Not that i know of. Hp right? Stopping – willdouble check my bag.

    WENDY SOUCIE 608-225-1985 #

  • RT @engage365: RT @chrisuschan: Ideas for Cutting Costs from Your Printed Program http://ow.ly/1eGPn #eventprofs #meetings #engage365 #
  • RT @techpr: #TMHAD book included, register now for "Twitter for Biz" w/@wendysoucie @wisconomy and moi: http://bit.ly/9jHl2q Talula's 3/16 #
  • Selling social media is hard if you have no tools to monitor the progress. #xeesm helps with the strategy and execution. #
  • RT @GregoryBryant: Kodak kiosks to print photos from Facebook and Picasa – Springwise http://bit.ly/cvzi5B #
  • Looking for cross platform tool to navigate the social space for your global business #xeesm would be the tool to consider. #
  • #xeesm networked natrue makes the corporate silos structure more translucent. When was the last time your CRM system did that for you ? #
  • API for #xeesm and roadmap coming in next few weeks. Are you ready to connect in a new way for a social business platform? #
  • Future for #Xeesm is social business platform beyond SCRM. Place to build your apps. 4th major platform. Beyond apple, Facebook, Salesforce #
  • #xeesm not a destination but the navigator for your social relationships with clients, team members, project staff #
  • Twitter 201 Workshop w/ @techpr & @wisconomy. PR & Competitive Intelligence R key topics. Register at http://bit.ly/bsBJa2 #
  • Just started following 'jhull' on SlideShare. http://slidesha.re/d0mlIP #
  • The YMCA of Dane County is working on its YGive campaign. My Lodi branch has silent auctions, swimathon, & indoor Triathalon to raise $$ #
  • Twitter in 140 Pieces Wk of 2010-03-07: Checking out Sue Reukauf's Profile on Propel Wisconsin Innovation: http:/… http://bit.ly/b1tMIH #

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The Art of Filming an Interview | Top One Report | In My Opinion

Image representing YouTube as depicted in Crun...
Image via CrunchBase

“First and foremost, interviews are connected to credibility. We have been trained to think that if a person is interviewed about something, then they must have a special insight into the topic about which they’re being asked. In other words, if you’re worthy of an interview, you must know what you’re talking about. And do you realize that you can interview yourself? It’s quite common to see an interview on the nightly news that only shows the interviewee, and never the person asking the questions. Sometimes you don’t even hear the questions being asked. So instead of looking right at the camera, look off to the side and pretend to be answering someone’s questions. See how that could be good for selling something?”

via The Art of Filming an Interview | Top One Report.

In my opinion

If you are thinking about doing video interviews of yourself or your clients, this is a must read article.  I myself have been doing interviews of Wisconsin businesses who are using social media using my Flip Video camera.  My intent was to find more examples of business using social media and try to document the answers to the very questions being asked of me.

Breakfast and Video

The Social Media Breakfast Madison just had a great presentation by Requisite Video on video guidelines.  We talked about how to make choices when it comes to video.   Sandy Kallio one of the attendees was nice enough to provide a good recap of the event and I have added embellishments so please check out that post here: Do It Yourself Video | Requisite Video Speaks at SMB Madison

FaceBook Fan Page Ideas

Brandyn Olson , Requisite Video talked about Requisite Video’s  Facebook fan page being more active than his Website during the recent Social Media Breakfast Madison.  He also shared his strategy to spread content over Facebook and YouTube vs. pages hidden behind pages on the company Web site.

There is a strategy of posting video to different social sites.  There is a different appreciation of the narrative that should be placed in the specific social site context.  That strategy for posting to Twitter vs. LinkedIn vs. FaceBook vs. YouTube can really help the link follow and interest by your followers.

Wendy Soucie Consulting Facebook Fan Page - Youtube tab

Wendy Soucie Consulting Facebook Fan Page - Youtube tab

Some people don’t believe that FaceBook is the best place to upload your video. The more common approach is to upload to YouTube and link to FaceBook.  It means that you friends and Fans cannot easily find those videos again from the video page.  If you are posting your videos solely to FaceBook page, you should watch your Insights and track the activity.

In testing out this premise,  I found out that you can create a tabbed page with a third party YouTube plug-in.  It seems to be working OK so far on the Wendy Soucie Consulting FaceBook page.

How to measure the impact of video

The way to get new business is through networking and social media interaction. It’s up to you to decide what success looks like and begin to track the key factors that might drive new leads and revenue. Make sure that each video has a call to action at the beginning, middle and end.

  • Track total ecosystem numbers in all social spaces
  • Ask fans questions about video
  • Track comments
  • Track links and embeds
  • Track favorites
  • Track subscriptions
  • Track views
  • Track action by using landing pages for each social site on your “home”
  • Track marketing actions with track able phone numbers.

Through YouTube, you can see how long people are watching before they leave – meaning they might miss the call to action at the end.  This might clue you in to shorten up your videos and insert a call to action in the middle of the clip.

Consider having a script for the interview, to stay on message which can really help you be more organized.

When NOT to do it yourself.

  • When you’re not sure what results you want
  • When you’re not sure what your message is,
  • When your goals are not achievable with the tools and resources you have
  • When you’re branding yourself or your company.
  • When your time is worth more than the cost to hire a professional

Consider professional help for these opportunities to make a great first impression.

Please share your video experience and stories in the comments.

 

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Twitter in 140 Pieces Wk of 2010-03-07

  • Checking out Sue Reukauf's Profile on Propel Wisconsin Innovation: http://ning.it/b8GJAb #
  • is marking her calendar for the next Social Media Breakfast Madison March 30@ Talula, Madison. Continuing conversation on video next steps. #
  • 46 Free Social Media Monitoring Tools | DreamGrow Social Media: Who does what, where and how? Are you measuring up… http://bit.ly/9TQOyv #
  • RT @iasocialmedia Strategies for Grooming your LinkedIn Network when you HAVE to http://bit.ly/c5cJRy Delink right from the right people #
  • Just started following 'mikekujawski' on SlideShare. http://slidesha.re/bi6hK3 #
  • Just started following 'vandda' on SlideShare. http://slidesha.re/98U08W #
  • Reading: "The Lodi Enterprise – Small towns – Reaching out in the electronic age."( http://twitthis.com/xykzdi ) #
  • Just commented on 'Microsoft Office Nuestro Estilo de Vida' on SlideShare. http://slidesha.re/9E0rA8 #
  • Just favorited 'Microsoft Office Nuestro Estilo de Vida' on SlideShare. http://slidesha.re/9E0rA8 #
  • Just started following 'JNFerree' on SlideShare. http://slidesha.re/9FRvh2 #
  • Just uploaded 'AMA Madison | The Social Media Academy's NCP Model and Linked…' to SlideShare. http://slidesha.re/cxNPlS #
  • Just started following 'jesusd411' on SlideShare. http://slidesha.re/cHLt7Z #
  • is continually impressed by Gen Y talent. Need a diverse technical writer with publishing smarts? Connect with Zaher Karp thru me. #
  • Want to connect with people? New brain research and marketing implications. blog post at http://bit.ly/dfmKPF<br />
    <br />
    http://pitch.p #
  • My influential followers includes: @stuff2tweet, @mattbacak, and @MarketingProfs. See yours here too! http://mrtweet.com/wendysoucie?v=if #
  • RT @jacobsloan: @shannonholato Better to say I provide #socialmedia opinions/possibilities backed by some knowledge and experience #
  • Swiss Maid Fudge – Handmade Candies for Corporate Gifts or Special Events: http://bit.ly/cgCiEC via @addthis – It must be time for chocolate #
  • RT @MadisonSMC: RT @techpr: In/around Madison on 3/16 there's a Twitter for Business 201 workshop: http://bit.ly/9LfLst #
  • Delta should consider a new partner on travel insurance. If not the bad vibes from Access America can ruin image. #
  • I recently purchased travel ins. thru Access America. Business trip cancelled. AA won't credit. I wasn't sick. I am now sick of them. #
  • #xeesm for use as a deal registration for partners and vendors creates an easy to use SCRM that is more social for tracking. #
  • #xeesm Zero administration on partner and deal registration system. Goal achieved with Xeesm.com #
  • RT @socialmedia247: How Companies R Using Your Social Media Data: mining social web to build dossiers … http://bit.ly/bjpCqW #socialmedia #
  • RT: @endresultmrktng What motivates us?: new marketing and brain research (part 2 of 10) http://bit.ly/cxQGb9 #
  • RT: @endresultmrktng What motivates us?: new marketing and brain research (part 3 of 10) http://bit.ly/9PCV7T #
  • Who has used livescribe pen with good or bad results? Need to consider a good tool and this seems like an option #in #
  • RT @AxelS: RT @michaelaconley: Xeesm resulted from business processes and integration of social media #SMACAD #
  • Social Media Today | The State of the Twittersphere 2010: Image via Wikipedia

    The state and future of Twitter i… http://bit.ly/bHRgJx #

  • RT @socialmedia2day Social Media Today | 7 Reasons Every Business Needs to be on Twitter http://bit.ly/bIfbDJ #
  • AMA Madison presenting 3/9/10 Social Media event. Register & stay around for the American Family Case Study. http://www.amamadison.org #
  • Are you tracking your phone calls? Do you know which social media efforts generate phone leads. Even Seth Godin tracks. http://bit.ly/bUnDhp #
  • AF the next week. Talk to you at call

    WENDY SOUCIE 608-225-1985 #

  • Yes, but i didnt see email reminder friday. I have my head down for ncp model presentation for AMA with slides due tomorrow and tool se … #
  • Blog Post: Social Media Assessment | Citrix/Webex Case Study | Social Media Academy Alumni Pr.. http://bit.ly/4CH42h #in #
  • Twitter in 140 Pieces Wk of 2010-02-28: Just commented on 'Imac10 Component' on SlideShare. http://slidesha.re/cv... http://bit.ly/bun3j8 #
  • Just commented on 'How to Use LinkedIn for Marketing' on SlideShare. http://slidesha.re/cObVgo #
  • Just favorited 'How to Use LinkedIn for Marketing' on SlideShare. http://slidesha.re/cObVgo #

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46 Free Social Media Monitoring Tools | In My Opinion

Who does what, where and how? Are you measuring up against your competition? There’s a lot of social media buzz going on. What are they talking about your brand and your company? We have compiled a list of 46 free social media monitoring tools. Some of the tools have free basic plan or free trial period but most of them are totally free. The list is sorted alphabetically. Enjoy! If we missed any great tools please post them to comments.

via 46 Free Social Media Monitoring Tools | DreamGrow Social Media.

In My Opinion

On March 15, 2010 I will be giving a presentation at the AAF – Madison Social Media workshop. My topic is social media tool selection.  I intend to talk about  social media  “sites” as tools.  These are the social sites that a company would use to implement a strategy.  The other tool is really the assessment and monitoring tool a company would select to find their starting point and monitor success, ROI and change. In an effort to collect some  of the assessment tool information in one place I will build on some of the great posts and research already done on the key blogs I follow.

As I try to follow the “free” first rule of thumb, I currently use Google Alerts, Scout Labs, Technorati and Addictomatic.  I also try different ones during a free trial period to make sure I know the difference between tools.

If you use a tool that has done a good job for your – free or paid – please share it in the comment section below.

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Social Media Today | The State of the Twittersphere 2010 | In My Opinion

Twitter HQ is on the 4th floor of this not ver...
Image via Wikipedia

The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing. Over the last year, Twitter experienced its most phenomenal growth to date, fueled by the adoption of the communication network by highly visible and influential personalities that attracted legions of new users to establish one-to-many and ultimately many-to-many connections. But, then the meteoric ascent practically leveled-off…

via Social Media Today | The State of the Twittersphere 2010.

In preparation for an upcoming workshop on Twitter for Business 201, I will be watching for important information and blog posts offered by the thought leaders in social media. Brian Solis, in this post, is assessing the latest research and results from HubSpot on Twitter trends.  As you look at the latest numbers, consider my Twitter for Business post in January that talked about  Gartner and the Trough of Dillusionment coming with social media.

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