About

Learn More About Wendy Soucie and Social Media

Are you interested in understanding how to use social media in the right way for your business? Wendy Soucie provides clients

with strategy and plan development to use and measure social media in the marketing mix. Wendy applies and follows specific social media strategy and frameworks for assessments, network growth, participation and implementation from the Social Media Academy (Palo Alto, CA), where she is an Alumni and founding member.  She trains clients to use social media tools through the use of webinars, group presentations and private one-on-one training customized for companies throughout Wisconsin and the Midwest.

Teaching and Training Clients

Soucie’s strength is her blend of social media savy, engineering process thinking,  hunter sales methodology, and Internet marketing expertise.  As a skilled trainer and speaker, she excels at teaching clients to make the leap from strategy to action and–ultimately–independence. She holds a training certification from Integrated Alliances, the largest national training firm on LinkedIn and social media tools.

Today more than ever, organizations need skilled strategists like her, who understand their unique value propositions and who can help them take advantage of the latest marketing and social media tools to engage clients and drive business.

Years of Experience

For more than 30 years, Soucie has developed and implemented B2B marketing strategies and business development for clients in technical industries and within professional service firms.  She has worked with some of the largest manufacturers in Wisconsin including Harley Davidson, Bucyrus Erie, Twin Disc, Oilgear, Oscar Mayer, Webster Electric, Fairbanks Morse, Beloit Corp, University of Wisconsin, Alliant Energy, Wisconsin Electric, and Madison Gas & Electric.  Her experience covers capital equipment sales, distributors, manufacturer representative, OEM and end user facilities. At one point she worked from the roof top air emission monitoring system of a manufacturing plant to the basement wastewater treatment system.

As the buying and sales process has changed, the approach to sales and marketing also needs to change.  Understand that the power of 3 in the marketing mix no longer exists. Wendy helps companies move to the power of 7 or 10 tactics in multiple channels including the Internet and social media.

Her abilities to use social media to help business owners manage their online reputations and grow as thought leaders is documented by her own success (just Google her name). Wendy’s professional roles have included:

• National sales and marketing director
• Director of project development
• Senior account executive
• Sales engineer

Soucie specializes in working with clients in the B2B environments on challenges such as:

• Applied Social Media
• Building Social Business Relationships
• Internet Marketing Strategy
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Measuring Effectiveness and ROI
• Managing collaborative teams

Her recent work at a Madison, Wis.-based marketing consulting firm focused on ROI strategic planning for marketing and Internet, Web development, social media tactics and more.

Education and Certification

Soucie holds her Bachelor of Science degree in engineering from the University of Rhode Island, Kingston, Rhode Island.  Wendy is a Certified Social Media Consultant and  founding member (Gold) of the Social Media Academy and has completed course work in Social Media Business Strategy and Leadership.  Soucie is also an elite member of the Black Diamond Consulting Group.

The Black Diamonds are certified social media consultants (certification from Social Media Academy) who take social media  beyond the marketing aspect. Black Diamonds are trained and active practitioners of a holistic, cross functional strategy model for business. Black Diamonds follow a methodical approach, conduct an assessment, develop a strategy and then help businesses to implement and / or manage social media in the service department, product management, engineering, HR, administration, sales and of course also in marketing. Objective driven engagements paired with the necessary analytic and reporting tools are the foundation for a measurable success.

In this consultant role Soucie supports businesses based in Wisconsin and in the Midwest. She assists fellow Black Diamond Consultants as needed for projects across the country and internationally. Additional collaboration and support is provided to Social Media Academy alumni for projects.

She has continued her education with executive coursework in solution selling, team building and leadership, marketing management, territory management, professional speaking skills, tradeshow marketing management as well as developing and managing distributors and representatives.

Wendy is also a business partner with Xeequa, who provides the Xeesm – Edge Social CRM product to innovative businesses and agile sales teams seeking to engage in social business relationships with their clients.

Memberships and Activities

As co-Manager of Social Media Breakfast Madison,  Wendy supports and advocates for social media. She works to bring best practice discussion, knowledge sharing and fun to the business community in Madison, WI while supporting other group efforts.  Recently Wendy was also voted in as 2011 chairman-elect for the Social Media Club of Madison, a international social media organization supporting social media efforts for business and individuals.

Professional associations that Wendy contributes her time and talents include:

Product Development and Management Association (Member), VP – Marketing, Wis. PDMA Chapter Board Member 2009 – 2011, PDMA, Sales and Marketing Executives – Madison, SME-Madison, American Advertising Federation, AAF-Madison, Middleton Chamber of Commerce, Madison Area Business Consultants (2007 – present), MABC.

Soucie is a member of Rotary International (Madison Horizons Rotary), RI, Madison Area Service Club Committee (2009 -2010 Committee Chair), MASC,  Toastmasters International ATM Bronze(Risers From the West, VP, Public Relations) and is an avid national public speaker on topics including business, social media, LinkedIn, bicycling and volunteerism.

She volunteers for the YMCA Lodi Branch as an instructor, lifeguard and supervisor. She is also a member of the Lodi, Wisconsin, chapter of the Ice Age Trail and Friends of Scenic Lodi Valley. For her township she is the co-chair of the Westpoint Township Open Space and Natural Area Committee.