About

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Learn More About Wendy

Wendy Soucie provides clients with strategic counsel and plan development to use and measure social media in the marketing mix.  Wendy applies and follows specific social media strategy for assessments, network growth and participation and implementation from the Social Media Academy (Palo Alto, CA).  She trains clients to use social media tools through the use of webinars, group presentations and private one-on-one training customized for companies throughout Wisconsin.

Wendy in Colorado during a visit to partner, Integrated Alliance

Teaching Clients

Soucie’s strength is her blend of engineering, sales, marketing and social media expertise.  As a skilled trainer and speaker, she excels at teaching clients to make the leap from strategy to implementation and–ultimately–independence.

Today more than ever, organizations need skilled strategists like she, who understand their unique value propositions and who can help them take advantage of the latest marketing and social media tools to engage clients and drive business.

Years of Experience

For more than 30 years, Soucie has developed and implemented marketing strategies and business development for clients in technical industries.  Her professional roles have included:

• National sales and marketing director
• Director of project development
• Senior account executive
• Sales engineer

Soucie specializes in working with clients in the B2B environments on challenges such as:

• Internet Marketing Strategy
• Applied Social Media
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Measuring Effectiveness and ROI

Her work at a Madison, Wis.-based marketing consulting firm focused on ROI strategic planning for marketing and Internet, Web development, social media tactics and more.

Education and Certification

Soucie holds her Bachelor of Science degree in engineering from the University of Rhode Island, Kingston, Rhode Island.  Wendy is a Certified Social Media Consultant and  founding member (Gold) of the Social Media Academy and has completed course work in Social Media Business Strategy and Leadership.  Soucie is also an elite member of the Black Diamond Consulting Group.

The Black Diamonds are certified social media consultants (certification from Social Media Academy) who take social media  beyond the marketing aspect. Black Diamonds are trained and active practitioners of a holistic, cross functional strategy model for business. Black Diamonds follow a methodical approach, conduct an assessment, develop a strategy and then help businesses to implement and / or manage social media in the service department, product management, engineering, HR, administration, sales and of course also in marketing. Objective driven engagements paired with the necessary analytic and reporting tools are the foundation for a measurable success.

In this consultant role Soucie supports business based in Wisconsin and in the Midwest. She assist fellow Black Diamond Consultants as needed for projects across the country and internationally. Additional collaboration and support is provided to Social Media Academy alumni for projects.

She has continued her education with executive coursework in solution selling, team building and leadership, marketing management, territory management, professional speaking skills, tradeshow marketing management as well as developing and managing distributors and representatives.

Memberships and Activities

Soucie is a member of Rotary International (Madison Horizons Rotary), RI, Madison Area Service Club Committee (2009 Committee Chair), MASC,  Product Development and Management Association (Member), VP – Marketing, Wis. PDMA Chapter Board Member 2009 – 2011, PDMA, Sales and Marketing Executives – Madison, SME-Madison, American Advertising Federation, AAF-Madison, Middleton Chamber of Commerce, Madison Area Business Consultants (2007 – present).

She has achieved the ATM Bronze with Toastmasters International (Risers From the West, VP, Public Relations) and is an avid public speaker on topics including business, social media, bicycling and volunteerism.

She volunteers for the YMCA Lodi Branch as an instructor, lifeguard and supervisor. She is also a member of the Lodi, Wisconsin, chapter of the Ice Age Trail and Friends of Scenic Lodi Valley. For her township she is the co-chair of the Westpoint Township Open Space and Natural Area Committee.