Wendy Soucie Consulting Social Media Policy
(Work In Progress – This policy was initially generated from Policy Tool for Social Media and will be an ongoing project to edit)
This policy governs the publication of and commentary on social media by employees of Wendy Soucie Consulting LLC and its related companies (“Wendy Soucie Consulting”). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki’s, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet.
Wendy Soucie Consulting employees are free to publish or comment via social media in accordance with this policy. Wendy Soucie Consulting employees are subject to this policy to the extent they identify themselves as a Wendy Soucie Consulting employee (other than as an incidental mention of place of employment in a personal blog on topics unrelated to Wendy Soucie Consulting).
Notwithstanding the previous section, this policy applies to all uses of social media, including personal, by Wendy Soucie Consulting employees who are Partners, principals, social media strategists, community managers, as their position with Wendy Soucie Consulting would be well known within the community.
Publication and commentary on social media carries similar obligations to any other kind of publication or commentary.
All uses of social media must follow the same ethical standards that Wendy Soucie Consulting employees must otherwise follow. In addition, Wendy Soucie Consulting is guided by the Rotarian Four Way Test for ethical behavior. Of the things we think, say or do
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOODWILL and BETTER FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?
Setting up Social Media
Assistance in setting up social media accounts and their settings can be obtained from Wendy Soucie Consulting’s social media strategists and community managers.
Social media identities, logon ID’s and user names may not use Wendy Soucie Consulting’s name without prior approval from the Principal/Founder.
Your profile on social media sites must be consistent with the Brand and messaging for your profile on the Wendy Soucie Consulting website or other Wendy Soucie Consulting publications. Profile information may be obtained from the community manager. Company profile information will be provided by the principal/founder. All Company profiles on social media sites will be controlled by the designated representative of the Company.
Official Wendy Soucie Consulting photographs must be used for your profile photograph. Wendy Soucie Consulting photographs can be obtained from talent management director.
Be smart. Be respectful. Be human
It’s perfectly acceptable to talk about your work and have a dialog with the community, but it’s not okay to publish confidential information. Confidential information includes things such as unpublished details about our customers, business contracts, software, details of current projects, future product ship dates, financial information, research, and trade secrets. We must respect the wishes of our corporate customers regarding the confidentiality of current projects. We must also be mindful of the competitiveness of our industry.
All media especially pictures and video will be reviewed for proper representation of the individuals involved. No pictures will be posted if it would comprise the reputation of the individual to the best of our ability to discern.
Protect your own privacy
Privacy settings on social media platforms should be set to allow anyone to see profile information similar to what would be on the Wendy Soucie Consulting website. Other privacy settings that might allow others to post information or see information that is personal should be set to limit access. Be mindful of posting information that you would not want the public to see.
Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Use your real name, be clear who you are, and identify that you work for Wendy Soucie Consulting. Nothing gains you notice in social media more than honesty – or dishonesty.
Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be cautious about disclosing personal details.
Respect copyright laws
It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others, including Wendy Soucie Consulting’s own copyrights and brands. You should never quote more than short excerpts of someone else’s work, and always attribute such work to the original author/source. It is good general practice to link to others’ work rather than reproduce it. Wendy Soucie Consulting will get signed permission form releases for video that is posted on Youtube and not directly on our Website.
Respect your audience, Wendy Soucie Consulting, and your coworkers
The public in general, and Wendy Soucie Consulting’s employees and customers, reflect a diverse set of customs, values and points of view. Don’t say anything contradictory or in conflict with the Wendy Soucie Consulting website. Don’t be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, offensive comments, defamatory comments, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory – such as politics and religion. Use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of Wendy Soucie Consulting.
Wendy Soucie Consulting also applies these statements to comments posted on our Website, and any social media profile site. Comments of this nature will be removed. See more detailed statement under Comment Policy.
Protect Wendy Soucie Consulting customers, business partners and suppliers
Customers, partners or suppliers should not be cited or obviously referenced without their approval. Never identify a customer, partner or supplier by name without permission and never discuss confidential details of a customer engagement. It is acceptable to discuss general details about kinds of projects and to use non-identifying pseudonyms for a customer (e.g., Customer 123) so long as the information provided does not violate any non-disclosure agreements that may be in place with the customer or make it easy for someone to identify the customer. Your blog is not the place to “conduct business” with a customer.
If you see misrepresentations made about Wendy Soucie Consulting in the media, you may point that out. Always do so with respect and with the facts. If you speak about others, make sure what you say is factual and that it does not disparage that party. Avoid arguments. Brawls may earn traffic, but nobody wins in the end. Don’t try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct.
Be the first to respond to your own mistakes
If you make an error, be up front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly – better to remove it immediately to lessen the possibility of a legal action.
Think About Consequences
For example, consider what might happen if a Wendy Soucie Consulting employee is in a meeting with a customer or prospect, and someone on the customer’s side pulls out a print-out of your blog and says “This person at says that product sucks.”
Saying “Product X needs to have an easier learning curve for the first-time user” is fine; saying “Product X sucks” is risky, unsubtle and amateurish.
Once again, it’s all about judgment: using your blog to trash or embarrass Wendy Soucie Consulting, our customers, or your co-workers, is dangerous and ill-advised.
Many social media users include a prominant disclaimer saying who they work for, but that they’re not speaking officially. This is good practice and is encouraged, but don’t count on it to avoid trouble – it may not have much legal effect.
Wherever practical, you must use a disclaimer saying that while you work for Wendy Soucie Consulting, anything you publish is your personal opinion, and not necessarily the opinions of Wendy Soucie Consulting.
The community manager can provide you with applicable disclaimer language and assist with determining where and how to use that.
Don’t forget your day job.
Make sure that blogging does not interfere with your job or commitments to customers.
Social Media Tips
The following tips are not mandatory, but will contribute to successful use of social media.
The best way to be interesting, stay out of trouble, and have fun is to write about what you know. There is a good chance of being embarrassed by a real expert, or of being boring if you write about topics you are not knowledgeable about.
Quality matters. Use a spell-checker. If you’re not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it.
The speed of being able to publish your thoughts is both a great feature and a great downfall of social media. The time to edit or reflect must be self-imposed. If in doubt over a post, or if something does not feel right, either let it sit and look at it again before publishing it, or ask someone else to look at it first.
Policy violations will be subject to disciplinary action, up to and including termination for cause.
The staff behind Wendy Soucie Consulting blog and social communities are anxious to receive your feedback and comments on our articles. After all, that’s what social media is about, right? We intend to be courteous and professional in our postings and ask that you do the same.
We maintain specific positions on various issues, but we will not remove comments shared by those who have different viewpoints if they are presented in a civilized manner. We would rather you post about it and engage us in a discussion.
Comments posted to our blog will go through a moderation process, but should be posted within a reasonable amount of time provided they don’t contain content that:
- is abusive
- uses offensive language or material
- is off-topic
- is obviously spam
- is a personal attack of any kind
- is a prejudiced or hurtful remark towards any person or entity, including ethnic, racial or religious groups
- includes sales/promotion of goods or services or links to other sites
- is off topic
- is advocating illegal activity
- is promoting services, products or political organizations
- is a political campaign effort by candidates seeking office
- Infringes on copyrights or trademarks
Wendy Soucie Consulting reserves the right to delete comments, photos, videos and links that fall into the categories noted above.
In addition, our blog is set up to automatically hold any comment that contains more than two links. Feel free to post links in your comments, just realize we have this extra safety measure in place and it may take longer for your comment to be approved.
All comments made on the Wendy Soucie Consulting blog are the responsibility of the commenter, not the blog owner, administrator, contributor, editor or author. By submitting a comment on our blog, you agree that the comment content is your own, and to hold our organization, Wendy Soucie Consulting, and all subsidiaries and representatives harmless from any and all repercussions, damages or liability.