Week 2011-07-24 in 140 bits

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Week 2011-07-17 in 140 bits

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Kickstarter creates opportunity for documentary film

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Image by wendysoucie via Flickr

While waiting in the lobby of the Arizona Biltmore Resort in Phoenix, which is a  the only existing hotel in the world with a Frank Lloyd Wright-influenced design, serendipity introduced me to Rob Barros, a film maker.  He was filming the glass art design in the lobby and I was waiting for a business contact for dinner. The  Social Product Development and Cocreation Conference sponsored by Product Development and Management Association (PDMA) brought me to Phoenix to learn more about this hot topic.

It was a brilliant stroke of luck since Rob hails  from the Twin Cities of Minnesota and is in the process of filming an independent film on John Howe, one of the architects who did over 50% of the Frank Lloyd Wright drawings.  Turns out he used Kickstarter to solicit funding for the project so he could keep it an independent film.  In 2 months on Kickstarter, he raised the 100% of the capital he needed for traveling to sites, filming, production and editing the project. [Read more...]

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Week 2011-07-10 in 140 bits

  • Now Revolution by Amber Naslund and    Jay Baer

    Now Revolution by Amber Naslund and Jay Baer

    3rd it! add 2 my Ode 2 Nate RT @techpr: I 2nd that @carleenwild, wld love 2 catch @fancy_lad before he rides off into (new job) sunset. #

  • #CF (circle Friday) @E_Humphrey @lieselolson thanks for joining me on Google+ #
  • #smcbooks My first ever book Tweetup #Tweetchat Liked the interplay with SMC folks. Found a #Madison friendly in the group as well. #
  • #smcbooks will become a skill that everyone needs to have – every business to survive will be a social business. Business sociability! #
  • #smcbooks – think about ways to help first before sales – difference is two letters. Earn the right to promote! #
  • #smcbooks Taylor guitars made good use of the United /Guitar viral story, helping people understand Air rules -& offered to fix all guitars #
  • #smcbooks @angel_medflight has some great stories about their medical flights. They get it. #
  • #smcbooks @angel_medflight is one company doing some great storytelling – once in a lifetime medical flight service. #
  • #smcbooks B2B is a place to create conversations – harder than chatting about Oreos or beer # [Read more...]
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Week 2011-07-03 in 140 bits

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Week 2011-06-26 in 140 bits

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Week 2011-06-19 in 140 bits

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The social media strategy question?

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The social media strategy question: To build a social media strategy, or suffer the confusion of mindless tactical efforts,  that is the question.

Image from Istock

Over the past two years there has been a lot of education happening on social media – books, webinars, live presentations, videos, and podcasts. In the business to business (B2B) space, the education seems to be taking a longer learning curve. Not because there is more to learn, but because the businesses say they are looking at more proof of concept examples (and ROI). Social media strategy, content strategy and action plans are used interchangeably, but should they be? Are you confused over these terms yourself? [Read more...]

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Week 2011-06-12 in 140 bits

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