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Creating a blog for your business is an important social media tool. While its not for everyone, it can really set you apart in your market and generates new content for and about you, your industry, your clients or news. But does your blog have a personality? Does it reflect who you are? Think about that when you consider building a blog and start writing.  Its not easy to find your voice within social media and sometimes you have to write for a while to uncover it.

There are a lot of characters blogging these days.  We love them because their unique personalities show through.  Controversial, sweet, corny, businesslike, rogue, newsy, sarcastic, full of wit, dry as a bone.  Whatever it is, we link, RSS, sign up, read because it provides value to us in some very human way.  We connect with the tone, the person, the words, the opinion and the comments that are left. That after all is the intrigue of social media.  This also applies to businesses who are thinking of adding their voice to the web.  Consider Will It Blend?

Chris Brogan, who generally has a very human and caring tone in his posts,  recently wrote a couple of  very sarcastic post about generating Twitter followers.  He meant to make a case at how absurd the entire cash mongering situation it is about getting more followers. Apparently, those that were very trusting of his consistent tone, were upset and believed these to be real.  It generated apologizes, promises of consistency in the future.  Some of his readers shot back that he could be who he wanted, sarcastic or not, when he wanted.  Goes to show you the downside of consistency.

I am working on my blog tone,  editorial calendar topics, strategy etc.  I have some video interviews planned, and guest bloggers from the Social Media Academy.  In the meantime,  its a work in progress. I did however think that blog personality could be compared with dog personalities and their owners. Let me know what you think after looking  at the video…

Lets Consider Our Dogs

All of these look like their owners. I wonder if the dogs personality matches as well.  I think my personality matches my dog’s.  I even think we look similar, at least when we smile….

Here’s my dog Boone.  He has a very corporate name Leaping Spirits Boondoggle – but to me he is just Boone. Does he look like me? Here is how we are alike:

• We both smile alot
• We are very social animals, we like those that are like us and those that are really different
• We are very accepting of strangers after making a little noise to see their muster
• We have high energy levels
• We like to play but not too much and we like to rest a bit after doing it
• We have trouble focusing at times unless its a deer or rabbit we want to chase
• We like and need to exercise a lot to stay happy
• Being with people is what makes us the most content
• We generally obey the rules around the house
• We both like cats and are tolerant of them laying on us

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  Wendy Soucie, Blogger