Socialization and Gamification of SnowSports at Vail Resorts

Vail Mountain View - Image by Wendy Soucie

Vail Mountain View - Image by Wendy Soucie

My daughter lives in Vail for some obvious reasons related to snowboarding.  After she went out there to live, I noticed she posted on FaceBook about when she was at one of the resorts “shredding.”  It often listed the run, elevation, and sometimes included a picture she took with her phone.

Turns out, Vail Resorts has created a unique way to engage with their customers, create contests, share video and images in a very social way via EpicMIX.com.  For 2012 they have added technology and invested in the picture sharing aspect and gamified your holiday through “pins” that you can achieved for a variety of activities.  This is based on an RFID chip in your lift ticket which automatically checks in and geo locates you for the game side of the equation.  All this saves your phone battery and makes it easier to share your skiing and snowboarding experience with your connections. Hopefully,  your friends now know where you are skiing/snowboarding and come hang out with you. Everyone wins including Vail Resorts. [Read more...]

Share

Kickstarter creates opportunity for documentary film

IMAG0020

Image by wendysoucie via Flickr

While waiting in the lobby of the Arizona Biltmore Resort in Phoenix, which is a  the only existing hotel in the world with a Frank Lloyd Wright-influenced design, serendipity introduced me to Rob Barros, a film maker.  He was filming the glass art design in the lobby and I was waiting for a business contact for dinner. The  Social Product Development and Cocreation Conference sponsored by Product Development and Management Association (PDMA) brought me to Phoenix to learn more about this hot topic.

It was a brilliant stroke of luck since Rob hails  from the Twin Cities of Minnesota and is in the process of filming an independent film on John Howe, one of the architects who did over 50% of the Frank Lloyd Wright drawings.  Turns out he used Kickstarter to solicit funding for the project so he could keep it an independent film.  In 2 months on Kickstarter, he raised the 100% of the capital he needed for traveling to sites, filming, production and editing the project. [Read more...]

Share

Brian Stokoe offers insight into social media at CAT | Part 2

This is the second part of an interview I had at the end of 2010 with Brian Stokoe  who is the social media program manager for Caterpillar Inc. Stokoe shared some of his insights through submitted questions and a recorded interview that will also be posted. [Read more...]

Share

Brian Stokoe offers insight into social media at CAT | Part 1

Cat® B Series 3 Skid Steer Loaders and Multi Terrain Loaders

Cat® B Series 3 Skid Steer Loaders and Multi Terrain Loaders

Caterpillar Interview with Brian Stokoe – Part 1

Caterpillar Inc recently purchased a long time Wisconsin-based company, Bucyrus International. Wondering if social media has begun to extend into this B2B space of heavy duty coal mining equipment and since Bucyrus was  a past client of mine, I sent a tweet. That led to an investigation of Caterpillar and what they were doing in the social space.  Since I am not one to let a sleeping dog lie, what started as a quick tweet to see who was listening at Caterpillar, turned into a Q & A session with the newly named Caterpillar social media program manager, Brian R. Stokoe (BRS), plus an hour long interview that we shall post. In the meantime, let me share with you Brian Stokoe’s response to some of the questions I asked. [Read more...]

Share