Social Media Strategy

Social Media Thought Leaders Worth Meeting

January 15, 2012 By Wendy Soucie 3 Comments

Jan Moen and Wendy Soucie with Trust Agent - Chris Brogan

I found a bucket list of sorts that I made three years ago when I decided to launch my social media strategy consultancy. It consisted of several people I wanted to meet because I thought they would enrich my life both professionally and personally. They are also some cool people to meet on any level. I also had several things I wanted to do along with that. I actually made some very strategic plans and took action on them to accomplish the meetings that I did. I am happy to share both the bucket list and my social media heroes. Note: Updated 1/16/2012 (spelling and links added). [Read more...]

Filed Under: blog, Rural Business, Small Business Marketing, Social Media Academy, Social Media Breakfast Madison, Social Media Strategy Tagged With: #in Social Business Thought Leaders, accelerate madison, American Family Insurance, chris barger, Chris Brogan, Chris Heuer, christopher barger, gm, Jeff Pulver, kristie wells, Linkedin, madison, Marita Roebkes, Scott Monty, Social Media, Social Media Academy, Social Media Breakfast Madison, social media club, social media club of madison, Twitter, wendy soucie

The social media strategy question?

June 14, 2011 By Wendy Soucie 1 Comment

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The social media strategy question: To build a social media strategy, or suffer the confusion of mindless tactical efforts, that is the question.

Image from Istock

Over the past two years there has been a lot of education happening on social media – books, webinars, live presentations, videos, and podcasts. In the business to business (B2B) space, the education seems to be taking a longer learning curve. Not because there is more to learn, but because the businesses say they are looking at more proof of concept examples (and ROI). Social media strategy, content strategy and action plans are used interchangeably, but should they be? Are you confused over these terms yourself? [Read more...]

Filed Under: Best Practices, Linkedin, Social Media Academy, Social Media Strategy Tagged With: content strategy, in, Linkedin, New Media Strategies, Peter Kim, Rich Brooks, Social Media, Social Media Academy, social media action plan, Social Media Strategy, Strategic management, tactical strategy, wendy soucie

Brian Stokoe offers insight into social media at CAT | Part 2

March 30, 2011 By Wendy Soucie Leave a Comment

This is the second part of an interview I had at the end of 2010 with Brian Stokoe who is the social media program manager for Caterpillar Inc. Stokoe shared some of his insights through submitted questions and a recorded interview that will also be posted. [Read more...]

Filed Under: Interview, Social Business, Social Media Strategy Tagged With: blogs, brian stokoe, Caterpillar, Facebook, forums, interview, Linkedin, Online Communities, Orkut, social business strategy, Social Media, Twitter, wendy soucie, Youku, YouTube

Brian Stokoe offers insight into social media at CAT | Part 1

March 28, 2011 By Wendy Soucie 1 Comment

Cat® B Series 3 Skid Steer Loaders and Multi Terrain Loaders

Caterpillar Interview with Brian Stokoe – Part 1

Caterpillar Inc recently purchased a long time Wisconsin-based company, Bucyrus International. Wondering if social media has begun to extend into this B2B space of heavy duty coal mining equipment and since Bucyrus was a past client of mine, I sent a tweet. That led to an investigation of Caterpillar and what they were doing in the social space. Since I am not one to let a sleeping dog lie, what started as a quick tweet to see who was listening at Caterpillar, turned into a Q & A session with the newly named Caterpillar social media program manager, Brian R. Stokoe (BRS), plus an hour long interview that we shall post. In the meantime, let me share with you Brian Stokoe’s response to some of the questions I asked. [Read more...]

Filed Under: Interview, Social Business, Social Media Strategy Tagged With: brian stokoe, Bucyrus International, Caterpillar Inc, interview, Linkedin, Social Media, Social Media Strategy, Twitter, wendy soucie

Global Social Media Consultancy Forms-Social Business Consulting Group

March 16, 2011 By Wendy Soucie Leave a Comment

On Monday, March 14, 2011 it was announced that Social Business Consulting Group, a global social media consultancy launched with 17 founding partners. I am proud to say that I have joined as one of the founding partners. I bring manufacturing, professional services and technical product experience to the team blended with social media, social selling, product management and engineering expertise. [Read more...]

Filed Under: Partners, Social Business, Social Media, Social Media Strategy, TopStories Tagged With: Axel Schultze, B2B, B2C, certified social media strategist, Enterprise, global management consulting, innovation, Linkedin, methodology, Palo Alto California, Sobizco, social business consulting, Social Business Consulting Group, Social Media, Social Media Academy, social media assessment, social media audits, social media development, social media execution, social media framework, social media implementation, Social Media Marketing, Social Media Methodology, Social Media Monitoring, social media Planning, social media product management, social media reporting, social media ROI, social media Services, Social Media Strategy, social relationship management, social selling, strategy, wendy soucie

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