Social Media Strategy

Social Media for Startups, Entrepreneurs and Non Profit Organizations

March 11, 2011 By Wendy Soucie Leave a Comment

Suggested reading before you start using social media

The Madison Public Library is not only a great resource for books and information but also for local experts giving presentations that might help your business. According to Inc. Magazine, Madison ranks #2 for medium size cities as the best place for small business. With job bases from 150,000 to 450,000, the midsize cities include a strong showing from the Midwest including Green Bay. It makes sense that our best information resource should put together a great lineup of speakers to further help us maintain our edge. [Read more...]

Filed Under: Presentations, Social Media Strategy Tagged With: Entrepreneur, hawthorn branch, madison public library, Non-profit organization, Small business, Social Media, Startup company, wendy soucie

Social Bread Crumbs | Online Reputation Management | Wendy Soucie Consulting

March 10, 2011 By Wendy Soucie Leave a Comment

The recent Business Women’s Expo held in Madison on March 1, 2011 had an all encompassing social media theme this year. Marian Walluks, of MCW Productions and promoter of this event, worked with Midwest Family Broadcasting as the major sponsor, Summit Credit Union as the non profit nook sponsor, and the social media sponsors were Wendy Soucie Consulting and Dane Exclusive Deals. [Read more...]

Filed Under: Presentations, Reputation Management, Social Media Strategy Tagged With: business womens expo, Linkedin, mcwproductions, online reputation management, Small business, Social Media, Twitter, women business owners

Ford tackles product introduction with social media channels leading the way

February 13, 2011 By Wendy Soucie Leave a Comment

Ford tackles product introduction with social media channels leading the way

Ford Explorer - 2011 North American Truck of the Year

When I read the email, I decided I couldn’t pass up the invite from Karen Untereker of 360 Digital Olgivy to attend the Social Media Day at the Chicago Auto Show. I talked Doug Tangwall of End Result Marketing and Madison Business Womens Expo producer, Marian Walluks of MCW Productions, into making the trip with me. Front and center was the special social media announcement from Ford Motor Company and the opportunity to meet Scott Monty and other key marketing people at Ford. [Read more...]

Filed Under: Social Business, Social Media Strategy Tagged With: Amy marentic, Chicago Auto Show, doug tangwall, end result mare, Facebook, Ford Explorer, Ford Motor Company, Linkedin, marian walluks, North American Car of the Year, Scott Monty, social media campaign, strategy

Social ecosystems tracked by Xeesm social graphs

January 17, 2011 By Wendy Soucie 4 Comments

Axel Schultze, founder of the Social Media Academy, recently challenged Xeesm.com users to review their social

Xeesm - Social Business Relationship Management

visit graph generated by Xeesm.com, and compare with others by posting on the Xeesm Facebook page. I was surprised at what the visual said about the trends in where people go and which ones have grown or shifted over time. [Read more...]

Filed Under: In My Opinion, NCP Model - Social Media Academy, SCRM, social crm, Social Media Strategy, Xeesm Tagged With: Axel Schultze, Business, Linkedin, social ecosystem, social graphs, Social Media, strategy, xeesm

Caterpillar Inc thoughtfully embraces social media

November 29, 2010 By Wendy Soucie 2 Comments

: Image via Wikipedia

Have you been noticing the number of B2B companies that are thoughtfully embracing social media? Caterpillar Inc is one of those heavy industry giants that is perhaps the last company you could imagine who would be using social media. But use it they are! Caterpillar caught my attention due to the recent purchase of a local Wisconsin-based heavy equipment company, Bucyrus International. Neither are companies that are considered on the forefront of cutting edge Web 2.0 technology or social networking. I have a connection to each and it prompted an opportunity for a social media interview. [Read more...]

Filed Under: Social Media Strategy Tagged With: B2B, Bucyrus International, Business, Caterpillar, Discovery Channel, Emerging markets, Facebook, interview, Linkedin, Mining, Social Media Strategy, Twitter, wendy soucie

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