Video is very hot and there’s a strong social media connection. Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?
What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.
They highlight the following reasons on this post:
1. Post videos to your Facebook profile
2. Be active on YouTube
3. Join live-streaming sites
4. Use the video functions on social aggregators
5. Shoot your own video blog
Well I have been working on # 1, 2 and #5 so far with some good success. I run a Social Media Breakfast – Madison monthly meeting and our next one will be about video and we plan to UStream the meeting for the first time.
I have started to video blog periodically during long drive time between appointments. I don’t make every post a video. When I have 1 hour or more of interstate driving, I find that video blogging is safer than trying to make phone calls. I make a list of a variety of topics, turn the video on, then just start running down the list with breaks in between so its easier to edit into sections. I have a sticky permanent tripod for my flip video to hold it in place and away I go.
I will admit that being in Toastmasters since 1979 has helped me immensely speak off the cuff without too many uhms and ahs. You may need to practice, but the worse thing that could happen… you end up transcribing the post to text anyway.
Social Media Case Studies
I would like to suggest one more idea:
#6 Use video to interview your clients or people you would like to be your client and write a blog post about it.
I also started to do video interviews of different companies using social media. I have a series of 10 questions on social media usage. I interview various businesses and then post different clips to a variety of blogs that I contribute to. I always keep in mind that the user may not be able to view the clip and provide a brief summary of the interview, including who/why/what/where. That way I balance video with some text.
How have you been using video at your company?
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