• Checking out Sue Reukauf's Profile on Propel Wisconsin Innovation: http://ning.it/b8GJAb #
• is marking her calendar for the next Social Media Breakfast Madison March 30@ Talula, Madison. Continuing conversation on video next steps. #
• 46 Free Social Media Monitoring Tools | DreamGrow Social Media: Who does what, where and how? Are you measuring up… http://bit.ly/9TQOyv #
• RT @iasocialmedia Strategies for Grooming your LinkedIn Network when you HAVE to http://bit.ly/c5cJRy Delink right from the right people #
• Just started following 'mikekujawski' on SlideShare. http://slidesha.re/bi6hK3 #
• Just started following 'vandda' on SlideShare. http://slidesha.re/98U08W #
• Reading: "The Lodi Enterprise – Small towns – Reaching out in the electronic age."( http://twitthis.com/xykzdi ) #
• Just commented on 'Microsoft Office Nuestro Estilo de Vida' on SlideShare. http://slidesha.re/9E0rA8 #
• Just favorited 'Microsoft Office Nuestro Estilo de Vida' on SlideShare. http://slidesha.re/9E0rA8 #
• Just started following 'JNFerree' on SlideShare. http://slidesha.re/9FRvh2 #
• Just uploaded 'AMA Madison | The Social Media Academy's NCP Model and Linked…' to SlideShare. http://slidesha.re/cxNPlS #
• Just started following 'jesusd411' on SlideShare. http://slidesha.re/cHLt7Z #
• is continually impressed by Gen Y talent. Need a diverse technical writer with publishing smarts? Connect with Zaher Karp thru me. #
• Want to connect with people? New brain research and marketing implications. blog post at http://bit.ly/dfmKPF<br />
  <br />
  http://pitch.p #
• My influential followers includes: @stuff2tweet, @mattbacak, and @MarketingProfs. See yours here too! http://mrtweet.com/wendysoucie?v=if #
• RT @jacobsloan: @shannonholato Better to say I provide #socialmedia opinions/possibilities backed by some knowledge and experience #
• Swiss Maid Fudge – Handmade Candies for Corporate Gifts or Special Events: http://bit.ly/cgCiEC via @addthis – It must be time for chocolate #
• RT @MadisonSMC: RT @techpr: In/around Madison on 3/16 there's a Twitter for Business 201 workshop: http://bit.ly/9LfLst #
• Delta should consider a new partner on travel insurance. If not the bad vibes from Access America can ruin image. #
• I recently purchased travel ins. thru Access America. Business trip cancelled. AA won't credit. I wasn't sick. I am now sick of them. #
• #xeesm for use as a deal registration for partners and vendors creates an easy to use SCRM that is more social for tracking. #
• #xeesm Zero administration on partner and deal registration system. Goal achieved with Xeesm.com #
• RT @socialmedia247: How Companies R Using Your Social Media Data: mining social web to build dossiers … http://bit.ly/bjpCqW #socialmedia #
• RT: @endresultmrktng What motivates us?: new marketing and brain research (part 2 of 10) http://bit.ly/cxQGb9 #
• RT: @endresultmrktng What motivates us?: new marketing and brain research (part 3 of 10) http://bit.ly/9PCV7T #
• Who has used livescribe pen with good or bad results? Need to consider a good tool and this seems like an option #in #
• RT @AxelS: RT @michaelaconley: Xeesm resulted from business processes and integration of social media #SMACAD #
• Social Media Today | The State of the Twittersphere 2010: Image via Wikipedia

  The state and future of Twitter i… http://bit.ly/bHRgJx #

• RT @socialmedia2day Social Media Today | 7 Reasons Every Business Needs to be on Twitter http://bit.ly/bIfbDJ #
• AMA Madison presenting 3/9/10 Social Media event. Register & stay around for the American Family Case Study. http://www.amamadison.org #
• Are you tracking your phone calls? Do you know which social media efforts generate phone leads. Even Seth Godin tracks. http://bit.ly/bUnDhp #
• AF the next week. Talk to you at call

  WENDY SOUCIE 608-225-1985 #

• Yes, but i didnt see email reminder friday. I have my head down for ncp model presentation for AMA with slides due tomorrow and tool se … #
• Blog Post: Social Media Assessment | Citrix/Webex Case Study | Social Media Academy Alumni Pr.. http://bit.ly/4CH42h #in #
• Twitter in 140 Pieces Wk of 2010-02-28: Just commented on 'Imac10 Component' on SlideShare. http://slidesha.re/cv... http://bit.ly/bun3j8 #
• Just commented on 'How to Use LinkedIn for Marketing' on SlideShare. http://slidesha.re/cObVgo #
• Just favorited 'How to Use LinkedIn for Marketing' on SlideShare. http://slidesha.re/cObVgo #

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Who does what, where and how? Are you measuring up against your competition? There’s a lot of social media buzz going on. What are they talking about your brand and your company? We have compiled a list of 46 free social media monitoring tools. Some of the tools have free basic plan or free trial period but most of them are totally free. The list is sorted alphabetically. Enjoy! If we missed any great tools please post them to comments.

via 46 Free Social Media Monitoring Tools | DreamGrow Social Media.

Note:   On March 15, 2010 I will be giving a presentation at the AAF – Madison Social Media workshop. My topic is social media tool selection.  I intend to talk about  social media  “sites” as tools.  These are the social sites that a company would use to implement a strategy.  The other tool is really the assessment and monitoring tool a company would select to find their starting point and monitor success, ROI and change. In an effort to collect some  of the assessment tool information in one place I will build on some of the great posts and research already done on the key blogs I follow.

As I try to follow the “free” first rule of thumb, I currently use Google Alerts, Scout Labs, Technoratic and Addictomatic.  I also try different ones during a free trial period to make sure I know the difference between tools.

If you use a tool that has done a good job for your – free or paid – please share it in the comment section below.

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The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing. Over the last year, Twitter experienced its most phenomenal growth to date, fueled by the adoption of the communication network by highly visible and influential personalities that attracted legions of new users to establish one-to-many and ultimately many-to-many connections. But, then the meteoric ascent practically leveled-off…

via Social Media Today | The State of the Twittersphere 2010.

In preparation for an upcoming workshop on Twitter for Business 201, I will be watching for important information and blog posts offered by the thought leaders in social media. Brian Solis, in this post, is assessing the latest research and results from HubSpot on Twitter trends.  As you look at the latest numbers, consider my Twitter for Business post in January that talked about  Gartner and the Trough of Dillusionment coming with social media.

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• Just commented on 'Imac10 Component' on SlideShare. http://slidesha.re/cv6Tdr #
• Just started following 'sdtools' on SlideShare. http://slidesha.re/aX9Bm2 #
• RT @SMACAD Social Media Profiles – Tips on Photos and headshots http://bit.ly/6vkb0m #
• Deal Reg 2.0 – XeeSM New Social Relationship Management Tool | In My Opinion: According to Axel Schultze, founder … http://bit.ly/bDPtzc #
• RT @xeesm The Xeesm Experience http://is.gd/8kyB2 My #1 tool for 2010 & beyond to manage my social relationships. What are you going to use? #
• RT @kickinupdust: Consider your web site as 1st page, facebook as 2nd page, youtube as 3rd page to increase seo for your brand #smbmad #
• is reveling in social media week – @ Social Media Breakfast Madison -Brandyn Olsen, Requisite Video talked about Online Video & channels #
• Please RT Social Media Breakfast Madison #wisconsin #smbmad getting ready 4 Best Practices – Business Use Online Video http://bit.ly/dlk0jY #
• Terrific kickoff event for Social Media Club at the Brocach Irish Pub. Kudos to Nate Towne, Jessica Binder and Marivic Valencia #
• Please RT Social Media Breakfast Madison #wisconsin #smbmad getting ready 4 Best Practices – Business Use Online Video http://bit.ly/dlk0jY #
• working on her video YouTube channel in prep for Social Media Breakfast Madison | Video Best Practices-2/25 Events http://bit.ly/cXvfCT #
• #linkedin start thinking about using LI with strategy for engagement, w/ brandU and company thought out, get your profile in tiptop shape #1 #
• Twitter in 140 Pieces Wk of 2010-02-21: it must be time for Fish Fry somewhere in Wisconsin #
  Social media for th… http://bit.ly/a4Lrp7 #
• RT @xeesm Xeesm Updates http://ow.ly/1ogyHU No need to make cold calls in 2010 – using Social Relationship Management tool SRM this year #

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According to Axel Schultze, founder of Social Media Academy, “deal registration” has become one of the key program elements for high tech channels. However the many different systems, different processes on one side and the fact that channel partners have to enter deals multiple times are reasons for a rather slow adoption. Traditional online registrations forms are rather unattractive to system integrators, VARs or resellers.

XeeReg may be a new opportunity for large and even small vendors.  The new web 2.0 style application is based on a radical new concept. Learn about the new way of multi vendor deal registration March , 2nd – 09:00 (PST)

via Deal Reg 2.0 (March 2) – XeeSM.

Having worked with customer relationship management tools for the past 25 plus years, I have formed my own opinion of which ones worked or didn’t.  [Disclosure] I have been fortunate to get involved with the Xeesm Beta program, testing out the functionality of the tool at several levels and have been pleased at the way the tool is helping me manage my social space.

At its most basic level the tool lets me manage the many links to my profile pages, website, blogs, LinkedIn groups and social networking sites.

At the Pro version, you can begin to collect groups of people and track activities in social spaces based on goals you set.  The next level of service is opportunity management.  If you are interested in learning more about how Social Relationship Management can be different than your experiences with CRM, you should pay attention to Xeesm.

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• it must be time for Fish Fry somewhere in Wisconsin #
• Social media for the rest of us | Radio Interview | Tips and Techniques: Image by Nationaal Archief via Flickr

  … http://bit.ly/cCJf2a #

• RT @SMACAD Partner Collaboration 2010 http://bit.ly/9X2S7b some thoughts on B2B trends and needs #
• RT @tweetmeme Network Mindshare-Wisconsin Social Media: AMA Madison.org-Social Media Workshop http://bit.ly/9QrRZQ great speaker lineup #
• RT @TelegraphPics Winter Olympics 2010, Wednesday Feb 17: in pictures – Telegraph http://is.gd/8DU0i Check out men's curling team pants. #
• New blog post: #Olympics, social media and education. What 3/4th graders can learn about Skype, Facebook, & journalism. http://bit.ly/9iQf3l #
• Some great stories coming out about the Olympics, personal views by athletes using social media to share with the rest of us. #
• can't wait for Social Media Breakfast Madison – need help with videos & Requisite Video will be providing insight at mtg 2/25 8 am. #
• RT @sharisax: #smacad When we have focused teams [i.e. telemarketers] then 20 calls is alot. When trained on SM, same people can have 200 #
• RT @sharisax: #smacad Get your hands around CONCEPTS because the tools will change, but you will be able to understand #
• RT @AKHIA_Intern: Never thought of it this way, but SM abt nurturing relationships. Important to remember for B2B SM campaigns #marketo #
• Donna Beestman – Career success Strategies nominated for Athena Award in Madison. Great and worthwhile selection. She is tops.#in #
• Upcoming presentation for AMA on social media model, strategy and LinkedIn. March 9th in Madison – #
• I have begun a boycott of suggestive profile photo images on Twitter – Got shocked for the last time in viewing a new follower. #
• RT @DearingGroup: Radian6 Now Monitors Google Buzz http://bit.ly/aD1c6K [Via @RWW] #socialmedia #brandmonitoring #GoogleBuzz #
• Looking for help with mindmap as a tool. Any suggestions on where to look? #
• RT @tweetmeme Social Media Marketing Madness http://bit.ly/9vbKHA we can all laugh about social media and ourselves at times. #
• RT @thebrandbuilder: #Olympics RT @derekeb: Welcome to Vancouver, the World's Largest Social Media Experiment http://bit.ly/cQL3gV #olympics #
• MediaPost: The Winter Olympics Of Search, Blogs and Mobile http://bit.ly/dwoSr3 #mediapost Sites to use for following the #olympics #in #
• RT @ThriveHere: How much could 100x faster internet grow our region's economy? Bring it to Lodi too! #Madison #Google http://ow.ly/17CcJ #
• RT @WI_bioenergyRT @ThriveHere: Charter plt conversion -biomass=need for suppliers #Wisconsin #farmers, #bus, landowners: http://ow.ly/17xOU #
• I hope everyone realizes that first women's curling match is at 4pm 2/16 check in to watch Wisconsin and Minn women take it to the ice/stone #
• I am on line and will get that taken careof right away.

  WENDY SOUCIE 608-225-1985 #

• Social Media Club Madison- having KickOff Event 2/23 next Tuesday at Brocach (5:30-7PM) http://madisonsmc.eventbrite.com – Tweet / Share It #
• RT: @endresultmrktng What motivates us?: new marketing and brain research (part 1 of 10) http://bit.ly/aj9OUT This one makes you think! #
• The Olympics & Social Media Marketing | Thoughts on Blogs | Wendy Soucie Social Media Examiner: Image of Tracy Sac… http://bit.ly/cjvgTU #
• New blog post: The Olympics & Social Media Marketing | Thoughts on Blogs | Wendy Soucie Social Media Examiner http://bit.ly/aR1R6T #
• Twitter in 140 Pieces Wk of 2010-02-14: New Examiner.com post | Olympic Social Media – interview with local Lodi … http://bit.ly/cGze8N #

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Radio interviews are social media too!

Text, video, pictures, and audio podcasts are all pieces of information that can be shared on social media sites. If you get a chance to be interviewed in print, TV or radio, be sure to say yes!  Afterward grab the file to embed in your web page, blog or social networking site. I have been on the radio several times in January and February and intend to post on my blog, share on Facebook, post to Examiner.com, and transcribe for a future blog post.

How do you get on a radio show?

It helps to be in the right place at the right time. Dr. Kathleen Paris asked me to work with a group of her clients on the subject of LinkedIn and improving their online profiles. One of the attendees was Carol Koby, radio show host of All About Living on WTDY.

Carol is the producer and host of All About Living and Living Minutes, is one of the most experienced broadcasters in our market. A former women’s director and reporter for WITI-TV in Milwaukee and consumer advocate for WKOW-TV in Madison, she also moderated the Picture of Health cable television series for University of Wisconsin Hospital and Clinics.

Carol had a last minute cancellation and I had some time, so I headed over to Clear Channel to record what turned out to be a great time talking with Carol about social media. In the hour, we covered what it is, how to use it, what to be careful of and various personal stories about each of us using our favorite sites.

Do it yourself radio or TV

Find out who the local talk show hosts (TV and Radio) are in your area and supply them a one page sheet on specific topics you are available to speak on. Follow HARO (Help a reporter out site) for postings of journalists needing subject matter experts. If they don’t call you right away, consider recording your own.

With a audio recording device, make it into a mp3 and post it. Itunes is full of podcasts that you can download or upload for little to no cost. Or use a flip video camera or better to capture yourself or others in video and post anywhere you would like.  I have been doing this on my blogs, incorporating my Youtube channel at the same time.

If you want to get a little more sophisticated, get the help of a local Toastmaster International group. This is a public speaking organization that I have belonged to since 1979.  Not only did my self-paced training and practice prepare me for being interviewed by Carol, many Toastmaster participants are preparing themselves for interviewing others and would love to help you record your session.

Listen to the interview here or head to Open Source Audio

Start practicing today for your day in the spotlight! How are you going to more visible this year?

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Any major sporting event these days will attract big sponsors, and the Olympics has always been an event where global giants like Coca-Cola, McDonald’s, Kodak, et al can flaunt their wares. With social media, you could say that brands are just using the Internet to find ever more ingenious ways to promote their brand – and that the Olympics is just a prop for that. McDonald’s clever alternate reality game is proof of that. Lenovo’s blog for schwag promotion for athletes is a more overt example.  Still, we think it’s good usage of social media tools and it shows just how far the Web has come that big brands are pumping money into it as part of their Olympics marketing. What do you think of these social media marketing efforts? What others have you come across?

via The Olympics & Social Media Marketing.

The Olympics are an athletic event

The Olympics should be about the athletes and the sacrifices, training and drive that has gotten them to this international level in their sports.  If we wanted an Olympics of herculean marketing efforts I think we should create that separately.  Having said that, I recognize that none of this could go on at all without big corporations who want to get their name attached to some of these athletes, as well as get the mindshare and marketshare of the international audience that the Olympics draws.

Social media can educate

I would like to focus on a different perspective on using social media. Social Media is a channel to provide conversation using Internet technology.  I much prefer to hear about the athletes who recognize that without the sacrifice of family members, friends and co-workers, they could not afford the time nor the financial commitment it takes. I like to hear the personal stories.  I like to understand how real these athletes are by having them tell their stories. This is the best use of social media, creating places where the athletes can write, share video, share pictures with family, friends and fans.  Let’s create that conversation. Let’s consider this an educational experience that teaches goal setting, multicultural understanding, sportsmanship, ethics and drive.

Tracy Sachtjen shares her thoughts

I recently interviewed Tracy Sachtjen who is the 5th on the USA Women’s Curling team now in Vancouver for the 2010 Olympics. The entire team decided together that using social media tools like blogging, Facebook, and skype would allow them to share their training and Olympic experiences with their entire family, and their communities.  Not everyone can afford to go to see an Olympic event.  Even fewer will ever reach that pinnacle to compete. What better way to share the moments than to use tools that easily do so.

During the interview with Tracy, she commented on how her 9 year-old son and his 3rd/4th grade multi-age classroom had made a class project out of the Olympics. They are writing a weekly article for the local paper. They have researched the events and the different countries. They are interviewing other area Olympic athletes.  Her son will be reporting live using Skype on the event he attends and different athletes he gets a chance to interview while in Vancouver. They entire town is engaged thru Tracy’s blog posts on the local online news site Lodi Valley News.

In the following video, Tracy talks about how her son and his class are using social media to enhance their educational experience.

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• New Examiner.com post | Olympic Social Media – interview with local Lodi WI athlete competing in Vancouver BC http://bit.ly/aYBtxR #
• Hack Chat with Tracy Sachtjen, Fifth Player of the USA Women’s Olympic Curling Team http://bit.ly/cbiQWs via @AddToAny #
• Olympic Social Media – Local athletes staying connected to family, friends and fans – http://tinyurl.com/yfd362h #
• RT @USATODAY Hack chat: Five curlers for the penthouse suite http://usat.me?37121632 #
• Lets hope the rest of the #Olympics is death and injury free. #
• RT @OCRegSports: #olympics: Luger dies during practice http://ow.ly/16SMd #
• Watching opening ceremonies for #olympics on nbc15 . Look for Tracy Sachtjen Lodi WI USA women's curling #in #
• RT @tweetmeme B2B [Business to Business] and Social Media http://tinyurl.com/yd8o73y #
• Al Dykema or “Floyd” from ‘Floyd and the Void”, passed away from Cystic Fibrosis. Known in Madison area by blues players of all types #in #
• #ff @carleenwild – one bright and shiny reporter/triathlete on NBC15, hip and real. Its been fun to be interviewed by her #
• RT @ThriveHere: Finally, a "vanity plate" URL for Thrive on FB: thrivehere. Pass it on. http://bit.ly/cyslo5 #
• RT @u_scholarships: @ThriveHere scholarships are available for Heritage students on Uloop at http://bit.ly/8IzSOB – #heritage #
• RT @techpr: @MoCheeks Twilight Zone! I was just posting the next #smbmad event in LinkedIn: Thur 2/25, 8-9:30 Talula's ("video in biz") #
• Just started following 'onehalfamazing' on SlideShare. http://slidesha.re/dtefzE #
• Just favorited 'Social Networking Statistics And Trends' on SlideShare. http://slidesha.re/MqWWl #
• Your Sales Process is Old | XeeSM and Social CRM | In My Opinion: Your sales process is old and it sucks

  Axel Sch… http://bit.ly/dnXxYY #

• Social CRM-Social Selling w/Xeesm Feb 11 @ 10am: Develope relationship selling strategies & model of social selling http://bit.ly/7PdFAX #
• RT @xeesm XeeSM http://is.gd/6mybk social CRM – Social Selling and the Xeesm sales process model. I am using this. #
• Abe Lincoln's Bday today. Considered one of the best presidents of all time. He was a wrestler too. Learned he read every law book in IL. #
• Just started following 'siteseekerinc' on SlideShare. http://slidesha.re/bnhYIT #
• Just commented on 'Social Media For Manufacturing' on SlideShare. http://slidesha.re/cqxK5v #
• Just favorited 'Social Media For Manufacturing' on SlideShare. http://slidesha.re/cqxK5v #
• RT @iasocialmedia Have been reading this & learned new things – Rock The World LinkedIn Book | Mike O'Neil | http://bit.ly/mo4Ou #
• Slideshare for Business Networking http://bit.ly/bSh4de, Presentation given to Madison Area Business Consultants on 2/9 #
• Just favorited 'XeeSM for Product Management' on SlideShare. http://slidesha.re/5h5GGf #
• Just started following 'socialmediachannel' on SlideShare. http://slidesha.re/bteDDq #
• Just started following 'razorfishmarketing' on SlideShare. http://slidesha.re/6d0Vp8 #
• Just started following 'readwriteweb' on SlideShare. http://slidesha.re/adIzqS #
• Just started following 'anurag.aries' on SlideShare. http://slidesha.re/bzhJAj #
• Just uploaded 'SlideShare as a Business Tool: How to use for networking and …' to SlideShare. http://slidesha.re/czi2MA #
• Reorder Your LinkedIn Profile Elements Barbara has some good and bad results on testing this out. Good blog post.http://bit.ly/cd3KZT #
• Watching it snow in Eden Prairie MN and wondering about getting to Hutchinson MN for meeting this morning. #
• Twitter in 140 Pieces Wk of 2010-02-07: Listening to Social selling & Social CRM Webinar on Xeesm.com and the new… http://bit.ly/a9wQZ2 #

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Your sales process is old and it sucks

Axel Schultze is a thought leader on social selling and community. Just read this recent post on social selling on his Xeesm blog:

Xeesm Sales Process in 2010

The sales process you follow was developed 20 years ago and it matched with the buying behavior from back then – but no longer today.

* Lead qualification is nonsense because there are not enough leads.

* Cold calling is less and less effective as nobody returns the call.

* You no longer see inquiries because prospects google their stuff.

* Email lands in spam filters and advertising is ignored

* Reference selling is old because clients find the real users of a product themselves in groups, online communities or blogs like this.

* Consultative selling is limited as you are no longer the most trusted person – nor is media or the “independent” analyst

* When a client comes to you – they know what they want and what price they are willing to pay.

via XeeSM.

No more cold calls

I am currently using the Xeesm Pro version to change up my selling and connection process for 2010.  I have first hand experience with traditional selling channels.  Whether original equipment manufacturer, distributor, rep, professional services, technical  consulting, or technical products, over the past 30 years I have sold the product or service, experienced the channel on both ends and then handled the marketing strategy as well.

I have clearly felt the change in the selling process and wondered how to counter the trend of lead generation going down – even as the marketing efforts have gone up.  It  was critical to be comfortable with traditional networking and understanding how to participate and engage with people in the important groups, not just join to get names.  Even in that scenario trade and association members are aware of this tendency, which has driven them to caution every speaker at a meeting not to do any “selling in the presentation.”

The new social  sales process recognizes the change in how the consumer/buyer educates himself before they make the first call. You must provide more value and knowledge to the relationship first.  I have seen how this process can be managed with Xeesm.com.

So over the next few months, I will report on my progress and share with you my experience on social selling with applied social media.

What action will you be taking to change up your selling process?

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