Vail Mountain View - Image by Wendy Soucie

My daughter lives in Vail for some obvious reasons related to snowboarding.  After she went out there to live, I noticed she posted on FaceBook about when she was at one of the resorts “shredding.”  It often listed the run, elevation, and sometimes included a picture she took with her phone.

Turns out, Vail Resorts has created a unique way to engage with their customers, create contests, share video and images in a very social way via EpicMIX.com.  For 2012 they have added technology and invested in the picture sharing aspect and gamified your holiday through “pins” that you can achieved for a variety of activities.  This is based on an RFID chip in your lift ticket which automatically checks in and geo locates you for the game side of the equation.  All this saves your phone battery and makes it easier to share your skiing and snowboarding experience with your connections. Hopefully,  your friends now know where you are skiing/snowboarding and come hang out with you. Everyone wins including Vail Resorts.

Vail Resorts – Social Media Interview

When I was visiting Vail Colorado in December, I thought I would dig into what was going on at Vail Resorts and their use of social media. Amy Kemp in the Corporate Communications for Vail Resorts, responded to my questions.

Q: Exactly how big is Vail Resorts? They are currently are a publicly traded stock.

Social Business Index Report via Dachis

AK: Vail Resorts is the leader in the ski /mountain resort industry with six of the most popular ski resorts in the country – Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly and Northstar in the Lake Tahoe area. Vail Resorts also owns two other divisions – a lodging division and real estate division, in addition to OnTheSnow.com, an online snowsports portal.

Q: What are your overall business objectives that align with social media?

AK: Skiing and snowboarding have always been social sports – so it’s a natural evolution for skiers and snowboarders to connect virtually to capture and then share their ski day, accomplishments, feats and highlights with friends and family.

Q: What is your overall marketing mix for Vail Resorts and how does EPICMix tie into that or is it separate?

AK: We really view EpicMix as a guest service program whereby it adds value to the guest experience and creates customer loyalty. Of course, we recognize the tremendous value in having our guests genuinely and authentically want to share their experiences, stats and photos on Facebook and Twitter and other social channels and other non-tech ways that are just as social.

The truly unique aspect of EpicMix is that it allows for skiers and snowboarders to simply enjoy their day on the mountain without worrying about pulling out their phone to turn on an app, manually check in or post a status update. Because everything is tied into their RFID season pass or lift ticket card, there’s no need for skiers or snowboarders to even worry about having a smart phone or draining their batteries or missing a check-in.

Q: If social media is a tactic, what is the strategy you have for this channel? Internally and/or externally?

AK: Everything we do centers around providing our guests with what we like to call “an Experience of a Lifetime.” That’s our mission for all 18,000 of our employees. EpicMix and all of our social media strategies and tactics are all tied into our mission and our goal to deliver an exceptional experience to every employee and every guest.

Social media is just a channel – a very powerful one – but in the end you still need to provide the basics of good service and old-fashioned value to someone in order for them to want to share it with friends or family whether off-line or online or socially or mobile-ly.

Q: What social Media tools are you using and why?

EpicMix – it’s not just an app, it’s an integration to the on-mountain experience and truly adds value to our guests, especially with the addition of photos this year.

We’re also reaching out to our guests wherever they are ‘gathering’ and communicating. Our guests are using Facebook, Twitter and our apps – so that’s where we are focusing our efforts. Of course, in this ever-changing landscape, we are always listening to our guest’s feedback and want to be connecting with them in the right channels that work for them.

Q: Do you have a social media policy posted? Is it public? Do you have a commenting policy for Facebook?

AK: We don’t have a specific policy but because social media is just one channel, we do have values and a code of ethics that covers social media. We are developing guidelines for our 18,000 employees to help them navigate social media and feel more comfortable.

Q: Who owns social media at your company?

AK: It’s a shared ownership among marketing, PR, content creators – and the ownership continues to grow and morph just as social media does.

Q: How much time do you or your staff spend overall on social media?  How do you break it down?

AK: It varies day by day, week by week and sometimes even hour by hour. We have a few people who are dedicated to creating longer-form content, some who are dedicated to monitoring and many people who are helping to post updates.

Q: What does success look like to you with this channel?

AK: If we’re delivering exceptional guest service (our “Experience of a Lifetime”) in any of our channels, we consider that a great success.

Q: What are some of the unique aspects of EPICMix?

1.     EpicMix is “baked in” to your ski experience with the RFID pass or lift ticket so that it’s not reliant on GPS or manual check-ins

2.    Because EpicMix is powered by your season pass or lift ticket card, you don’t even need a smartphone or a strong signal to participate

3.    Also, because it’s powered by RFID, it won’t drain your battery on your smartphone during your ski day

4.    From the guests perspective, they can participate in EpicMix without doing anything differently if they don’t want to – in other words, EpicMix doesn’t disrupt the actual experience of skiing and snowboarding on the mountain because it doesn’t rely on manual check-ins or a phone.

5.    EpicMix was the first-of-its-kind in the industry

6.    With the integration of photos into the platform this season, we are completely changing how guests take and share photos on the mountain and also transforming the entire vacation photo business with free photos to share socially

7.    EpicMix also tracks your vertical feet and days skied. For avid skiers, this type of data wasn’t readily available in the past and it’s a huge benefit to have easy access to it.

8.    Skiers and riders can also elect to participate in leaderboards and compete with others to accumulate more vertical or days skied

9.    EpicMix incorporates a gaming element into the platform with the awarding of digital pins for certain achievements and accomplishments.

10.  We asked our guests for their feedback and ideas and have added new pins this year – many of which are unique to each of our ski resorts. We now have over 400 pins.

11.  And, new this year – we’ve created a new way for guests to learn about how to win all of the pins and to “favorite” pins and track their progress toward earning certain pins.

12.  We archive your data and photos from one season to the next so that you’ll have a lifetime snapshot of your skiing experiences

13.  The ReMix collage functionality that will be launched this month is truly unique. It allows you to combine your photos with your stats with other information (snow report, etc) to create a personalized/one-of-a-kind snapshot of your ski day or vacation to share with friends and family.

14.  EpicMix integrates with Facebook and Twitter and allows for automatic status updates if you opt in and change your settings. That way, you can easily share your stats, photos and accomplishments with friends and family easily and conveniently (and hands free).

Q: What is your strategy for the content you produce and share on social media?

AK: We listen to our guests and try to serve up the most relevant content for them.

Just so you can see the activity of the very social and demographically diverse winter enthusiasts chatting up the Vail Resort ski mountains, I have include a Storify.com Story that will help you visualize the experience that Amy Kemp is talking about:

Related articles

• Big Sky Offers Free Skiing To Epic Pass Holders (denver.cbslocal.com)
• Big News From Vail Resorts – A New Gondola to Replace the Vista Bahn (beavercreekvoice.com)
• Ski Resort Uses Social Media To Revolutionize How Photos Are Taken On Vacation (simplyzesty.com)

Related posts:

1. Brian Stokoe offers insight into social media at CAT | Part 2
2. Brian Stokoe offers insight into social media at CAT | Part 1

I found a bucket list of sorts that I made three years ago when I decided to launch my social media strategy consultancy. It consisted of several people I wanted to meet because I thought they would enrich my life both professionally and personally. They are also some cool people to meet on any level. I also had several things I wanted to do along with that.   I actually made some very strategic plans and took action on them to accomplish the meetings that I did.  I am happy to share both the bucket list and my social media heroes. Note: Updated 1/16/2012 (spelling and links added).

Thought Leadership Blogging and Social Media for Small Business

Chris Brogan – I started following Chris in 2007.  I was reading his blogs because he was an East Coast, New England guy ( I also hail from there).  He had an honest and realistic approach to social media and blogging. What he was saying and doing seemed doable to me.

I was lucky enough to meet him in person in Madison when American Family Insurance brought him in for a corporate event. Accelerate Madison and the  Social Media Club of Madison heard him speak and then got some social time. When he spoke to the audience of 300 social savvy and social info hungry Madison professionals, I was impressed.  He’s very down to earth and very smart beyond the social side.  He knows about the technology trends in social software.  I got some great video footage during the press conference and then after when we successfully convinced Oscar Mayer and the Wienermobile Crew to pick Chris up at his hotel and drive him to the airport for his flight. When was the last time you got to sing the “Oscar Mayer Wiener Song” with your social media hero?

Thought Leadership on Twitter and Social Media for Small Towns

Image via Wikipedia

Jeff Pulver – I had heard his name associated with Vonage before, but it didn’t at first click until I heard him speak.  This entrepreneur was working with Twitter on projects that could really make a difference to small communities and rural towns through his 140# Conference.

As Jeff states on his website:

The #140conf events provide a platform for the worldwide twitter community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business.

Our schedule will be unique and fast paced. It is our intention to provide a platform for as many people as possible to share their thoughts and engage in conversation with the attending delegates.

The take aways from this event will provide the attending delegates knowledge, perspectives and insights to the effects the real-time internet will have on both “we” the people, business and society.

I was lucky enough to meet him in Madison in July 2010 during a “driveby” tweetup event held at The Century House.  Jeff was on his way to the #140 Conference in Detroit and was stopping at various urban and small town communities explaining what the conference was about and how it was making a difference.  He invited us to come and I was oh so tempted. He does a great job in really explain the power of 140 characters.

Since then I applied and was accepted to speak at the #140Conference Small Town in Hutchinson KS, but due to a conflict was unable to go. Next year for sure I will apply.

Thought Leadership on Social Presence Management and Social Media Education for Business

Axel Schultze and Marita Roebkes image by Wendy Soucie

Axel Schultze  and Marita Roebkes – As the CEO and leader of the Social Media Academy, his approach to social business and strategy leadership in this area is a fresh approach. In the role of CEO of Xeeme.com he is leading the way in the social presence management and social capital arenas with a new way to look at what is important in the social space. He is also a successful serial entrepreneur, having launched 7 businesses. Including the most recent, Social Business Consulting Group, that I am a founding partner in as well. After taking classes that he taught and working with him on several projects, I wanted to meet him face to face.

I decided to fly out to Palo Alto in April 2011 to meet Axel and Marita Roebkes his “right-hand.“  Much to my pleasure, 10 other consultants took my visit as cue to also come so we had a big consulting meeting at the same time. Axel and Marita are both avid sailors and they took us out for a spin around San Francisco Bay. You could get used to California.  Overall, just the chance to sit and talk with them directly after almost 2 years via phone and video was the best present.

Thought Leadership for Global Branding and Social Media for the Enterprise

Wendy Soucie and Scott Monty at Chicago Auto Show - image by Wendy Soucie

Scott Monty – If you are interested in the corporate big company social media side of things, you would have to follow Scott Monty.  He sets the bar high on bring a personal brand to a Global brand in a way that is human and strategic.  What I really like is that he has a personality and the things he and his team are doing for an Automobile company. I had not paid much attention to Ford to purchase a car. Now I have to say, they have got my attention. He reminds us that “working for a global brand is an amazing honor.” I like his heterogeneous view on how social media needs to integrate with all aspects of a business and customer facing departments.

I finally met him at the Chicago Auto Show in May 2011 during the Ford Social Media Press Day.  I am very excited that he is going to be here in Madison to speak to the Social Media Breakfast Madison organization that I co-manage. Yes, I plan on a one on one interview ( and get the question answer about what a “consigliere” is before he leaves).

Thought Leadership in PR and Social Media for Strategists

Christopher Barger photo via Forbes Blog

Christopher Barger – A PR and Social Media strategist that worked for IBM ( instrumental in their social media program) and the Automotive Industry , most recently the social media lead for General Motors. Chris is a much different personality than Scott and doesn’t wear bowties – in fact I would guess that he never has worn one unless it was with a tuxedo. His articles and blogs are the kind that challenge the reader to think about what kind of perception they are creating – for themselves and the company.  He just came out with a new book called “The Social Media Strategist” which I am reading to gain insight on the challenge and surprises in taking a large company from zero to 60 in the social media ecosystem.  he should be on the author circuit soon but FIR.com  is doing an interview on Jan 27th.  He seems like the kind of guy you could have a good conversations with over a beer. I need to meet him in person and hope that he will sign my book as well. Besides he roots for the Patriots and I like that.

 Thought Leader in Social Community Engagement and  Social Sharing

Image via Wikipedia

Chris Heurer and Kristie Wells – I have helped start two social media groups in Madison. Social Media Breakfast and Social Media Club of Madison. It’s no easy task. This is why I hold Chris and Kristie (of Social Media Club) with such high regard. They started as one group in 2006 (San Francisco Bay Area) and now the organization is an established 501 (c) 6 non profit with over 300 chapters on every continent. This is quite an accomplishment. Building the evangelism and momentum as well as infrastructure takes lots of vision, time and dedication.

I hope to get our Madison club fully established as a chapter and invite the two of them to come and anoint us and tell us how to keep it going!

The To do List

Oh yes, here it is,  the things I hope to do:

Professionally -

• Speak at and attend a TED presentation
• Speak at and attend a TEDx presentation
• Speak at an International Conference on Social Media
• Speak at and Attend #140 Rural Small Town in Hutchinson Kansas (already have my presentation!)
• Keynote a significant Social Media related event.

Just gotta do it

• Bike for a week in a foreign country (Germany and France)
• Bike for a week in Wisconsin (because I love biking in WI)
• Ride across the US (not in a race)
• Hike the Ice Age Trail in Wisconsin (in sections)
• Complete the 4,000 footers in NH (something I started with my Dad when I was a kid – 23 done 23 to go)

 What is on your bucket list? Who do you want to meet in 2012 and how do you plan on doing it?

Related articles

• SMB Madison makes NBC 15 News on Social Business (networkmindshare.blogspot.com)
• The Social Mind: A New Research Project (customerthink.com)

Related posts:

1. Citrix/Webex Social Media Assessment by Social Media Academy Alumni
2. The social media strategy question?
3. Madison Social Media Breakfast|Profiles and Copyright

I would really need to ask my friends about the “geeky” part. I also question the record or CD highlight.  I don’t often mention music so curious where that comes from.

Brazen Careerist Facebook App Infographic - Wendy Soucie

Brazen Careerist- Career Infographic

I am much more of a player on LinkedIn so it would be nice if they created an infographic with that space as well.  Recently Brazen Careerist created a Infographic tool that combined Twitter, Facebook and LinkedIn and generates a infographic from that.  Much better I think since you have a balance between different social networks.

Portfolio from Brazen Careerist Infographic App - Wendy Soucie

What do you think of the tools to build your own infographics?

Related articles

• Brazen Careerist Has a New Way to Visualize Your Resume (readwriteweb.com)
• Brazen Careerist Turns Facebook Profiles Into Resumes (allfacebook.com)
• Infographic of My Twitter Activity (scrapsofmygeeklife.com)
• Vizualize.Me Creates Infographic Resumés from LinkedIn Profiles (laughingsquid.com)
• How to create a great infographic (thecontentlab.icrossing.com)

Related posts:

1. Why I am Thankful for Social Media – Business Relationships Part 3
2. Surviving in business by developing social business relationships
3. Reality check for Twitter and Business Use

Image via Wikipedia

• Empire Avenue – The lastest social capital experiment: {EAV_BLOG_VER:9259ad38ee208c51} Part of the Empire Avenue… http://t.co/f6MHtM3 #
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  Distance: 16.49mi
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  Pace: 5:21min/mi
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• I just used @simplymeasured to compare Facebook Fan Pages in Excel. http://t.co/rmPDjUW #
• Laurie Benson Keynote – Foward Technology Conference (#fwdtech) | Back Channel by @wendysoucie (featuring @melisslyss) http://t.co/mKOJXF2 #
• “Laurie Benson Keynote – Foward Technology Conference (#fwdtech) | Back Channel ” – http://sfy.co/FmY #
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• what he says RT @gl33p: Don’t just do what feedback says, try 2figure out how to do what it means. (I very much agree) @BrantCooper #fwdtech #
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• “Forward Technology Conference (#fwdtech) – Pitch Panel” – http://sfy.co/Flb #
• #fwdtech @danvoell Knockdown Ninja has been in beta and had great success. Trend on FB will be integration with news feed not side ads. #
• #fwdtech Knockdown Ninja helps promote events. Social sharing gets the price down and more people go – more success @danvoell speaking. #
• #fwdtech #
• #fwdtech via @SnowShoeFood smartphone app – launched at Fresh Madison Market – benefit – food info from the phone app B4 you buy. #
• #fwdtech @SnowShoeFood perceived value of coupons lower than actual money. Goal of coupons to drive feet into the store. Problem for store. #
• Suggest you ingest FLAT from the table RT @naynaycardo: So tired and still have 7 hours of working #FWDtech #
• #fwdtech Aquapacity can provide crowdsource alerts on visual data on water quality. Can I take a picture and have it analyzed? #
• #fwdtech Aquapacity up now -what is in the water supply? Do I want to know? Tim Wright pitching how to get the info using UR mobile phone. #
• #fwdtech Door-6 ontract to launch in 2012 and yes, generate revenue – Will run across multi platforms and supports dev of AAA mible games. #
• #fwdtech Door-6 rapid industry growth in moble gaming. Atmosphere is the game – New and exciting and has nothing to do with birds. #
• #fwdtech Jeremy Sahton with Door-6 ready to pitch – Mobile Gaming. generated 6 figure revenue without outside capital. #
• #Fwdtech my husband is musician with musician friends, will suggest they all hook up with this platform. #
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• #fwdtech @SnowShoeFood Dont look at your shoes during the elevator pitch! Get off on the right floor! #
• #fwdtech next up pitch is Claus Moberg with @SnowShoeFood – His presentation might make me hungry. #
• #fwdtech lunch break. Checking foursquare specials. (@ UW Memorial Union w/ 5 others) [pic]: http://t.co/UshxV6j #
• “Forward Technology Conference (#fwdtech) – Be Inspired – John Besmer | Back Channel ” – http://sfy.co/Fkt #
• RT @zgohr: ^jb from @plntprpgnda is sellin me shit at #fwdtech #
• #fwdtech @plntprpgnda Do U have emotional benefits assoc. w/ UR product? Even engineers get excited abt something – learn that & sell it. #
• Horse apples RT @SnowShoeFood: What is the tuition for the school of “let’s sell some shit?” #fwdtech #
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• knowing the wrong question and searching for the next right question is also good learning @perblue via Justin Beck #fwdtech #
• Hard to filter the data RT @Acumium: #fwdtech We collect so much data in the digital space. Why don’t we pay more attention to it? #
• “Forward Technology Conference – Be Inspired – Greg Tracy | Back Channel ” – http://sfy.co/Fkd #
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• “Forward Technology Conference – Lessons Learned Panel Back Chanel” – http://sfy.co/FkZ #
• Chase the money within your passion to be successful @gl33p #fwdtech #
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• What do you get for the anniversary present? RT @nathanlustig: Having a business partner is like being married without the sex #fwdtech #
• RT @nathanlustig: #fwdtech “if I don’t like you I won’t work with you & if I start not liking you as we kee… (cont) http://t.co/Iw5pHkM #
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• Via max lynch – confidence can keep you from taking the next step – fear of big leap? They knew how they would spend the money. #fwdtech #
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• Wonder what the test looks like RT @perblue: Lessons Learne –: Ignore booers, focus on data, & don’t take personally via @maxlynch #fwdtech #
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• #fwdtech @gl33p says starting a business is really effort to disprove the hypothesis that you might fail. Failure is a choice #
• Excited to see so many known faces – and tons of new RT @younkle: Forward Tech Conference @fwdtech just kicked off! #fwdtech #
• Getting my whole days worth of #fwdtech conference. Hanging beside @E_Humphrey and her new home @PerBlue #
• Thanks much RT @statebankofcp: Giving a Social Media #FF shout out to @outrigger3, @wendysoucie, @smbmad, @techpr, @MadCityAds, @ad2madison! #
• Wow tons of fisherman tonight at the ferry. Beautiful night on the water. (@ Merrimac Ferry) http://t.co/WJvU3En #
• Time for Toastmasters. Leading communication and leadership training organization. Yes public speaking! (@ Denny’s) http://t.co/T1ACfLn #
• I liked a @YouTube video http://t.co/B1WghiF The Local Motors Story #
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• I just added a definition for #ad2smc at http://t.co/l9gssjC – AD2 Madison and Social Media Club Madison joint event -Toast to Tuesday! #
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• Horizons Rotary with @wibeekeeper Laurent soucie speaking about honey bees (@ Radisson Hotel Madison) [pic]: http://t.co/uTFlsVB #
• Build COOL Cars With Local Motors | CoCreation and Social Product Development: Local Motors is a new car company… http://t.co/zYgs3NI #
• I liked a @YouTube video http://t.co/N2u88qZ Behind-the-Scenes: “Zero in Wisconsin” BMX Spot #
• It great to workout and still get to my office in 5 min. (@ Wendy Soucie Consulting Office) http://t.co/Q9wIjj6 #
• Kelly parks Snider and hashing out strategy for Zilly book site. (@ Yola’s Café) http://t.co/s1ZgZdX #
• Week 2011-08-21 in 140 bits: RT @BeckyMcCray: #140conf has one last open speaking slot, and 10 pending applicati… http://t.co/wRd0rYj #

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Related posts:

1. Week 2011-02-27 in 140 bits
2. Week 2011-04-17 in 140 bits
3. Week 2011-07-31 in 140 bits

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Local Motors is a new car company. They are in the business of Creation, Development, Modification and Sales of cars. They have developed an open source way to make C.O.O.L cars. COOL is their acronym for Community, Open Source, Owner Experiences and Local. To put this in a nutshell, Local Motors has a “build a bear” concept for cars that is fast and nimble delivering an ownership experience for the car enthusiast that is second to none in the industry.

“Co-creation was essential to beginning  the business,” says CEO John (Jay) Rogers.  In the car industry, there is a a big disconnect between what we sell to customers (cars) and what they are getting. In an iterative process, its something that could be solved much faster.  When you don’t engage with the customer as part of the product development process it will never be iterative.    We started a business that engages with customers in a process we call co-creation, where the customer co-creates with the business in order to be able to come up with ideas quickly.  That process generates a large set of differentiated  ideas.  As part of our process, this community of  people who are informed when solving a problem gives us  a greater chance of  solving a problem and developing individual solutions.”

The PDMA Co-create Conference
The recent Product Development and Management Association held a Co-create: Social Product Development Conference in Phoenix, Arizona which is the site for the first micro factory for Local Motors. One full-day was spent at the Local Motors facility during the conference with a number of panel presentation on the Value of Experience, Creating Big Things, Maker Movement and Customer Interactions.  Companies speaking included Ross School of Business, LEGO, Crispin Porter (Dominos), Local Motors, InnoCentive, Harvard Business School, Wired Magazine, Threadless, MakerBot Industries, Ponoko, MESH01, and Quirk. We were able to tour the facility and better appreciate the process that Local Motors owners go through when they buy and build their own car.

Local Motors is C.O.O.L.

I had a chance to interview Ariel Ferreira, Community Evangelist and Public Relations Manager, while at the conference. She explained the COOL acronym for me in the following interview.

Community: The community is the micro factory.  The community is the owners who come in and build their own car. The Local Motors product development  community can join the online community and contribute to design, mechanics, etc. They contribute ideas and may be the ones who’s ideas get voted up and moved along.

Open Source: Virtual resources are the members of the community, along with staff of Local Motors. From the very beginning the process is open. Everyone contributes designs which are protected by creative commons license,  The enthusiasm of the community continues with voting on the best ideas and collaborating to make it better…and what they want.  All the chassis information, body details and data is shared back to the community. This iterative process continues to allow the community to make improvements or modifications for another build or the next design. This  also creates a parts marketplace as well, especially for modification on existing cars.

Ownership Experiences – The owners come to the micro factory for 6 days and work with the team to build their car.  There are individual build bays that have sets of tools, team leaders help to schedule and guide the owners, but its the owners who are putting in the sweat equity into the car.  Local Motors has learned from experience what the process needs to be to make this both a personal experience and a proper quality process so testing occurs each step of the way.

Local:The current car design, The Rally Fighter,  is specific to Arizona and this local micro factory but they have plans to expand to other “local” areas across the country and build cars that suit those local areas as well.  With a limited production of 2000 over the life of the car, more designs will come up for the different areas.  In the works are electric cars for the southwest and east coast urban areas like Boston.

Endings

Ariel Ferreira, Local Motors Image by Wendy Soucie

According to Ariel Ferreira,

“I love watching this [social product development] community develop and get better at what they do. These decision makers and thought leaders are at the cutting edge of what is new, cool  and popular. They are telling us that this is what they want.  The concepts that they are telling us they want are things that would take a larger industry 6-10 years to develop.  We understand things very quickly and can react.”

 

What do you think of Local Motors’ co-creation process?  Can you share other companies building products with Co-Creation and social product development?

Related articles

• Build A Custom Car Online With Local Motors (joetech.com)
• Flotspotting: A Strong Showing in Local Motors’ Terra Prix 2085 Competition (core77.com)
• Asking the Crowd How to Make Something (technologyreview.in)
• FLYPmode-The First Crowdsourced Military Vehicle (neatorama.com)
• Want a Local Motors Rally Fighter? Buy it Now! (solidsmack.com)
• World’s Ugliest Car? (foxnews.com)

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• I completed a General Road Cycling with @MapMyRide!
  

  Madison Polo - Oregon WI

  Distance: 13.70mi
  Time: 01:00:34
  Pace: 4:25min/mi
  Speed: http://soc.li/GTcqJF #

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• I completed a General Road Cycling with @MapMyRide!
  Distance: 25.91mi
  Time: 03:45:59
  Pace: 8:43min/mi
  Speed: http://soc.li/wWDkI8V #

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