Wendy Soucie Consulting

NCAA lifts in-game Tweet limit: Will the University of Washington follow suit?

Wendy Soucie — Tue, 05 Mar 2013 01:19:08 +0000

See on Scoop.it – B2B Industry Uses Social

Back in November, we reported on the University of Washington’s athletic department and its controversial policy to limit the number of reporter Tweets during live basketball and football games.

WendySoucie‘s insight:

They decided that people would rather watch the game then see play by play in tweets.

See on www.geekwire.com

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See How LEGO Interlocks on Social Media – Business 2 Community

Wendy Soucie — Tue, 26 Feb 2013 11:34:45 +0000

See on Scoop.it – Corporate Social Business

See How LEGO Interlocks on Social Media
Business 2 Community
We asked our sample group what they liked best about LEGO’s social media strategy.

WendySoucie‘s insight:

This is a fun story if you have kids who love legos, or love them yourself. Tie that to social media strategy and its a succesful marketing story of a company that is really extend the channel to reach customers.

See on www.business2community.com

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B2B Social Media in Financial Services May Be the Most Overlooked Strategy – Business 2 Community

Wendy Soucie — Tue, 26 Feb 2013 11:30:59 +0000

See on Scoop.it – Corporate Social Business

B2B Social Media in Financial Services May Be the Most Overlooked Strategy Business 2 Community B2B Social Media in Financial Services May Be the Most Overlooked Strategy image trust stones Consumer-focused social media strategies have captured our…

WendySoucie‘s insight:

Terrific insight on channel distribution that covers financial services but certainly applies to other channels. See how you might integrate social with your go to market distribution channel.

See on www.business2community.com

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Hospitals begin to recognize social media’s potential to improve patient experience

Wendy Soucie — Mon, 25 Feb 2013 11:33:43 +0000

See on Scoop.it – B2B Industry Uses Social

healthydebate.ca (How Social Media Can Make Patients Happier at Hospitals http://t.co/mhBtmkSMyv)

WendySoucie‘s insight:

Hospitals in Wisconsin seem to be far ahead of the curve. Even better, midwest located Mayo Clinic sets the bar high for good implementation of social using video, audio and small budgets.

See on cesellier.sharedby.co

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Social Media Marketing Predictions for 2013 – Part 2 – Dachis Group

Wendy Soucie — Mon, 25 Feb 2013 11:31:34 +0000

See on Scoop.it – B2B Industry Uses Social

RT @dachisgroup_eu: Social Media Marketing Predictions for 2013 – Part 2 http://t.co/JdE8v1gkZr #socbiz

WendySoucie‘s insight:

Dachis always has a strategic view, and I suggest you find part one and read that as well.

See on www.dachisgroup.com

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Nestlé, Facebook and Unilever: when the social media crisis makes the world a better place

Wendy Soucie — Mon, 25 Feb 2013 11:29:57 +0000

See on Scoop.it – B2B Industry Uses Social

Some days ago we talked about Facebook crisis coming from the past, after we found out that someone commented on the first post of the …

WendySoucie‘s insight:

Great summation of where companies need to go and how to approach the touchy social media channel for their companies. Before you start up your social media actions on behalf of your company, get that Crisis Response plan done.

See on www.youngdigitallab.net

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Why Creating A Content Marketing Strategy Is A Big Waste Of Time – Business 2 Community

Wendy Soucie — Fri, 22 Feb 2013 11:36:01 +0000

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Why Creating A Content Marketing Strategy Is A Big Waste Of Time
Business 2 Community
I’m probably going to offend a lot of people, but here goes. If I read one more article about how to create a social media strategy, I’m going to scream.

WendySoucie‘s insight:

A Friday infographic.

See on www.business2community.com

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Is Your Social Media Policy Useless? – blogs.hbr.org (blog)

Wendy Soucie — Fri, 22 Feb 2013 11:33:12 +0000

See on Scoop.it – Corporate Social Business

blogs.hbr.org (blog)
Is Your Social Media Policy Useless?
blogs.hbr.org (blog)
And, of course, this is why many businesses have blanket social media policies in the first place — but it’s becoming increasingly clear that they’re legally problematic.

See on blogs.hbr.org

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Stop! Before you hire a social media guru read this – Beacon News (blog)

Wendy Soucie — Fri, 22 Feb 2013 11:32:48 +0000

See on Scoop.it – Corporate Social Business

Stop! Before you hire a social media guru read this Beacon News (blog) You can then look at social media as an add-on strategy and see how it can fit with other strategies to communicate your key message to your target market (as that is the reason…

WendySoucie‘s insight:

As you approach your marketing these questions are critical. I especially like the mention of sustainable social media approach. If the other pieces are in place, then you can more easily expand your team and convey to them what the content strategy needs to look like.

Does your business have a marketing plan?

Do I have the people in place to make Social Media sustainable?

Do I have the building blocks to create a company-wide social media policy?

Why am I considering Social Media?

See on beaconnews.ca

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Social Business: How Social Media Can Spur Organizational Transformation – Forbes

Wendy Soucie — Tue, 18 Dec 2012 11:11:29 +0000

See on Scoop.it – Corporate Social Business

How Social Media Can Spur Organizational TransformationForbesFacebook, Twitter, Pinterest and the like can contribute to the bottom line of most businesses.

WendySoucie‘s insight:

Solis always cuts through the clutter to help you find ways to make sure the C-level see the business case behind social for the enterprise

See on www.forbes.com

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