If you are interested in keeping up with tracking and measuring your efforts on social media you need to determine what success looks like judged by your business goals. After that, you determine what you will measure to prove it.
Have no have no clue on how to get started? Then attend the next 2-3 months of Social Media Breakfast Madison where we will talk about tracking metrics, case studies and tools.
On April 21, 2010 at 7:30 am
Speaker: Jim Carlson – TMA+Peritus, Director of Internet Strategies
Jim has been involved in the digital world of bytes, code and pixels for over 18 years and is a member of the University of Wisconsin Business Technology Consortium. He is an expert in Search Engine Optimization, Search Engine Management and Social Media Optimization. Prior to joining TMA+Peritus, Jim held various positions with Footlocker.com and played integral roles in the e-commerce Web sites for Footlocker, Champs Sports, ESPN, the National Football League, the National Basketball Association and the United States Olympic Committee.
Jim will highlight his presentation with a case study of the social community for Lion Connects. Lion is a business to business company providing supplies and equipment to first responders and emergency personnel. The website and social media efforts for this new community (4 weeks old) have been tracked from the beginning. Jim Carlson, SEO and Social Media Optimization Guru, will share with us what they are measuring and why along with strategy behind the community.
TMA+Peritus will be drawing two company names of attendees to do a web audit for free of your interactive space.
As always, we look forward to your attendance at this free event. Please do your part to help promote this event by:
1. Add to your social networking site status
2. Tweet the event at least twice each day
3. Blog about the event
4. Blog about your own social media tracking efforts.
5. Email your friends, colleagues, and family
6. Bring someone to enjoy coffee with
Please RSVP on the LinkedIn Event or join our group Social Media Breakfast – Madison!
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