Caterpillar’s Social Media Heavy Lifting Strategy

So the story goes like this:  Nothing ventured nothing gained. I wanted to interview some of the biggest names in the engineered product market on what they were doing with social business. I used to help design bearings in some of the largest construction and mining equipment in the world. So I thought Caterpillar would be a good starting point.

I found them on Twitter. I tweeted. They listened. I interviewed Brian Stokoe, Social Media Manager. That wasn’t good enough. I decided that it would really be great if they could come to Madison WI and tell about 250 of my closest social friends what Caterpillar has to do in the social business world of B2B2 Dealer to be successful. Social Media Breakfast Madison was the stellar host and organizer of the event.

On Oct 17, 2012 Caterpillar arrived,  represented by brand advocate and social media manager Brian Stokoe. Their local dealer even brought my favorite heavy duty utility vehicle -a skid steer loader to park in front and highlight the event. No one was disappointed. From the waffle smells outside the conference room to the buzz of networking inside the room it was a big success. This is probably only the second business to business related presentation presented so the mix of attendees in the crowd, aside from the regulars who have been attending almost all events, they audience was over 60 % from companies. Many of the B2B folks who attended thought it was one of the best events so far.

If you are looking for a good recap head over to the Social Media Breakfast Madison Blog  and review all of the slides that Brian Stokoe shared with us at SMBMad’s slideshare account. I happen to like using storify to recapture the funny comments and relive the presentation 140 characters at a time. So here is my take in pictures and tweets:


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