</div>
“Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it?”
via 10 Key Engagement Metrics to Track « Social Media Monitoring and Engagement – Radian6.
Wendy’s Note: On April 8, 2010 I attended the PR and Social Media Summit at Marquette University. The line up of speakers was excellent, including Amber Nashlund of Radian 6. Since our Social Media Breakfast Madison group is just starting an effort on tracking and measuring social media results – this post by Amber seemed important to share.
What you measure you can manage.
The key to all the discussion on measuring and tracking is what you measure you can manage. Since we need to know what social media tools work best to achieve our business goals, we need to track. The 80/20 rule works on social media as well. 80% of our revenue is derived from 20% of our efforts. It would be important to know how much time you are spending totally on your social media and on which tools and actions. When you begin to get results, tracking back to these numbers will be key.
I hope you join us for the next Social Media Breakfast Madison on April 21st at Talula Restaurant (7:30 am registration/networking, 8:00 start) Check out our LinkedIn group (Social Media Breakfast Madison) for more details.
Related articles by Zemanta
- Future Of Social Media Monitoring (slideshare.net)
- Social media monitoring review 2010: Why the location of social media conversations is not always what it seems (freshnetworks.com)
- Radian6 Launches Real-Time Monitoring And Engagement Console (davefleet.com)
Related posts:
- 46 Free Social Media Monitoring Tools | In My Opinion
- The Olympics & Social Media Marketing | Thoughts on Blogs | Wendy Soucie Social Media Examiner
- Social Media Today | The State of the Twittersphere 2010 | In My Opinion
- Social media is not for entry-level employees | In My Opinion
- Deal Reg 2.0 – XeeSM New Social Relationship Management Tool | In My Opinion
[...] 10 Key Engagement Metrics to Track ” Social Media Monitoring and Engagement | In My Opinion | … (wendysoucie.com) [...]