“Three CRM titans Bob Thompson, Paul Greenberg and Denis Pombriant are discussing probably one of the hottest topic in customer relationship strategies.
Bob Thompson raised a very controversial question: Can you do “Social CRM” without Social Media/Networks? Or Without CRM systems?
Paul Greenberg wrote a profound point of view, challenging the reader to think through what CRM really is supposed to do for an organization and their customers. “Thinking it Through Some More: More on What Else? ”
Social CRM. A pretty surprising – or not so surprising counter post was written by thought leader and analyst Denis Pombriant: Can you do social without social technology?”
via Social CRM a strategy, a philosophy has it also technology? – Axel Schultze Social Media Academy.
Wendy’s Note: With thought leaders like these weighing in on what Social CRM is or is not, I thought it worth sharing. Over the next few weeks I will be sharing my efforts in making the change to a Social CRM tool Xeesm.com.
You may have noticed my social link profile at xeesm.com/wendysoucie. The latest application on the road map just introduced in April 2010 is the Xeesm – Edge Social CRM which is the flagship product.
As a long time business development and marketing executive, CRM applications are what keep me organized – at least around the data I collect. With my deep dive into social media in the B2B space, how could I use anything else to manage my relationships with my audience.
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Jon, Shoutlet is certainly a social media tool. It has a primary definition as a media distribution tool. After talking with several users of the tool at American Family, and Jason Weaver CEO, its does have some pretty good monitoring capabilities to track the distribution effort. It does not seem to be in the same category as Radian 6 for instance, that is strictly a means to monitor the social space conversation and collect all of it.
Thanks for the note here. It continues to be most important to get the point of view from a real user. I look forward to read about your assessment – the good, the bad and the ugly.
What about tools like Shoutlet?