What does an assessment look like for a social media ecosystem? Take a look at this case study done on Citrix by Social Media Academy following their Four Quadrant Methodology.
Four Quadrant Methodology
If you are wondering what a social media assessment might look like I have included a presentation by Social Media Academy. In this webinar presenters discuss the Four Quadrant Methodology developed by Axel Schultze, one of the founders. This methodology helps a business to understand its market from a social point of view including customer mapping and field assessment, brand analysis, competition analysis and partners/alliances analysis.
The research was done by the Summer 2009 class of which I was a Alumni and member. We used various research tools and investigation to compile the data and then to determine our suggestions to improve the social engagement. This was presented in a public webinar on July 22, 2009. Neither Citrix nor Webex paid for any of the research or presentation.
View the Slideshare presentation given publicly by the Social Media Academy – Wendy Soucie was one of the participants and presenters
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