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Speaking to Your Group

Do you have a business group that would like to understand social media, how it relates to the business to business marketplace, and key strategies they can implement?

Consider asking Wendy Soucie to speak to your company,  group or professional association.  Wendy is an experienced presenter and trainer, having spoken on social media topics to a wide range of organization types and sizes.  Below is an overview of some of her past presentations. Custom presentations can also be created.

Most recently, how to use and measure social media as part of the marketing mix and social media strategy are currently very popular presentation topics.  Workshop sessions in 2010 are LinkedIn 101, Building Your Online Reputation with LinkedIn, Social Minutes Initiative, Twitter for Business, Facebook for Business, Using LinkedIn for Sales.

To learn more about using Wendy Soucie as a speaker at your next event, contact  { speaker  at wendysoucie dot com}

Previous Speaking Engagements

• Jody and Joan InBusiness Radio WTDY
• Carol Koby – Radio Interview
• Carleen Wild – NBC15 Madison  TV Interview
• Christine Bellport – NBC 15 Madison TV Interview
• Social Media Academy – Knowledge Series
• American Marketing Association – Madison
• American Advertising Federation Madison
• Sales and Marketing Executives -Madison
• Madison Area Business Consultants
• SCORE.org – Madison
• SVA Companies
• Rotary- Madison Horizons Rotary
• Rotary – Lodi
• Lodi Chamber of Commerce
• Shawano Chamber of Commerce
• Business Connections of Greater Madison
• Greater Madison Area Chamber of Commerce 12 at 12
• Bremser Group
• Alliant Energy Center – Exhibitor Series
• Business Education Partnership – Madison
• Greater Madison Area Chamber of Commerce – Business Expo
• Middleton Chamber of Commerce – Ask the Experts
• Social Media Tools Week – Social Media Academy
• Career Success Strategies
• Scott Savage Consulting – CEO Peer Group
• Social Media Breakfast – Madison
• Tempo International
• The Business Forum
• Project Management Institute
• Commercial Brokers Group – Madison
• American Paving Concrete Association
• Ice Age Trail Alliance

Some Past Presentations

Social Media Tool Selection Strategies

How do you get started with social media and what tactical tools do you pick to have success?  These questions are answered in this engaging presentation on social media assessments, strategy building and social media tool selection.  5 case studies are presented to highlight.

Social Media Marketing – How to Leverage Web 2.0 for Business

A  general overview and big picture will help you, as sales and marketing executives, understand the impact that social media will have on how they do business from this point forward.  Takeaways will provide tips on building your profile and other important get-started info.

LinkedIn – Tips and Techniques for business and job search

What are the key attributes for a successful LinkedIn profile?  How do you go about asking and getting references that are valuable to you? Why should you bother asking others to join you on LinkedIn? These questions – and more – about leveraging the fastest growing professional social networking site on the Internet today will be answered in this presentation.

How to drive targeted traffic to your Website

Discussion of a variety of online and offline tactics to increase traffic to your Website.  Effectiveness and receptivity by different target audiences will be discussed.  Discussion and definition of search engine traffic, search engine ranking and how it is changing based on latest information.  Search optimization will be defined and how it is applied to Websites.  Presentation of the 10 most important things you can do to help clients find your Website. Coverage can include just B2C or both B2C  and business to business scenarios.

Make the Internet work for you

Discussion of the top 10 reasons to plan for the use of the Internet to reach your business goals.  Includes consideration of Internet, Intranet, Extranet and leveraging other technology.

Interactive Marketing – Ten things you can do today to make an impact

Overview of Interactive Marketing, defined as the trend where marketing has moved from a transaction-based effort to a conversation and from the masses to the individual.  This presentation will look at best practices and review specific examples.

Strategic  Marketing  Plan – How to create and then determine if your marketing strategy is working

Discussion of why and how a strategic  marketing plan can help a company of any size focus on what’s important to meet business goals.  This presentation will include review of marketing tactics, how to determine marketing mix and how to track and measure results for ROI.

What is Search Engine Optimization?  and other Internet Marketing Questions

Search optimization is defined for Web sites and public relations.  Further discussion about steps in the process and how to decide what you should outsource or consider doing the work with internal staff.

Is Your Marketing Plan Working?

Discussion of marketing mix and measurement for a variety of key tactics and to track ROI.

How to research and target your marketing audience

Discussion of client profiles and how to mine data from your existing and most profitable clients in order to apply research to acquire similar types of clients.

E-mail Marketing

How to use e-mail as a counterpart to a direct mail campaign.  Discussion will include how to reach a specific and highly targeted audience; custom solutions versus hosted functions; best practices for subject lines, content, tracking, frequency, opt in/opt out policies and spam.

Do I have a Brand? If not, how do I get one?

General overview presentation on what branding is and why it’s important to small and mid sized business.  Methodology discussed about how to uncover your brand or build one, and how to then implement a branded marketing campaign.

Local Search – How to get your business listed online

Eighty percent of people searching online are looking to purchase a product or service within five miles of their location. Can your clients find you? Discussion includes search engines, search engine marketing, and reputation management online.  Takeaway for attendees will be a local search directory listing document.

Need a Custom Presentation?

Wendy Soucie Consulting can work with your group and organization to customize a presentation that will speak directly to your participants.  Call today, 608-225-1985, or email speaker@wendysoucie.com  to check for availability and to discuss options.