Business

Kickstarter creates opportunity for documentary film

July 12, 2011 By Wendy Soucie Leave a Comment

Image by wendysoucie via Flickr

While waiting in the lobby of the Arizona Biltmore Resort in Phoenix, which is a the only existing hotel in the world with a Frank Lloyd Wright-influenced design, serendipity introduced me to Rob Barros, a film maker. He was filming the glass art design in the lobby and I was waiting for a business contact for dinner. The Social Product Development and Cocreation Conference sponsored by Product Development and Management Association (PDMA) brought me to Phoenix to learn more about this hot topic.

It was a brilliant stroke of luck since Rob hails from the Twin Cities of Minnesota and is in the process of filming an independent film on John Howe, one of the architects who did over 50% of the Frank Lloyd Wright drawings. Turns out he used Kickstarter to solicit funding for the project so he could keep it an independent film. In 2 months on Kickstarter, he raised the 100% of the capital he needed for traveling to sites, filming, production and editing the project. [Read more...]

Filed Under: Interview, Product Management, Social Media Tools, Video Tagged With: Business, Flad Architects, Frank Lloyd Wright, John Howe, Kickstarter, Linkedin, Product Development and Management Association, Taliesin

Pizza and Social Media – A powerful taste

March 7, 2011 By Wendy Soucie 1 Comment

Doug Tangwall and I work on a lot of things together including End Result Marketing where we find creative ways to integrate nurture marketing

Ians on State sign taken by Wendy Soucie

The best place to go in Madison for pizza!

and social media for business clients. Doug is a nurture marketing strategist, market researcher and even better - a gifted writer. When he said he wrote a post on his blog on the @IansonState happenings, and needed my review for social media context, I was ready. After reading it, I just had to share it with my audience as well. This version is adapted and shortened from the original but go to Pizza and Social Media Can Bring the World Together to read the entire story. I added several picture embellishments from my last visit to Ian’s Pizza. [Read more...]

Filed Under: Cause Marketing, Public Relations 2.0, Small Business Marketing, Social Business, Social Media Tagged With: Business, doug tangwall, end result marketing, Facebook, ian's pizza on state, iansonstate, in, Linkedin, madison, Madison Wisconsin, Marketing, nurture marketing, Pizza, Protest, protestors., Social Media, State Street, wisconin

Social ecosystems tracked by Xeesm social graphs

January 17, 2011 By Wendy Soucie 4 Comments

Axel Schultze, founder of the Social Media Academy, recently challenged Xeesm.com users to review their social

Xeesm - Social Business Relationship Management

visit graph generated by Xeesm.com, and compare with others by posting on the Xeesm Facebook page. I was surprised at what the visual said about the trends in where people go and which ones have grown or shifted over time. [Read more...]

Filed Under: In My Opinion, NCP Model - Social Media Academy, SCRM, social crm, Social Media Strategy, Xeesm Tagged With: Axel Schultze, Business, Linkedin, social ecosystem, social graphs, Social Media, strategy, xeesm

Caterpillar Inc thoughtfully embraces social media

November 29, 2010 By Wendy Soucie 2 Comments

: Image via Wikipedia

Have you been noticing the number of B2B companies that are thoughtfully embracing social media? Caterpillar Inc is one of those heavy industry giants that is perhaps the last company you could imagine who would be using social media. But use it they are! Caterpillar caught my attention due to the recent purchase of a local Wisconsin-based heavy equipment company, Bucyrus International. Neither are companies that are considered on the forefront of cutting edge Web 2.0 technology or social networking. I have a connection to each and it prompted an opportunity for a social media interview. [Read more...]

Filed Under: Social Media Strategy Tagged With: B2B, Bucyrus International, Business, Caterpillar, Discovery Channel, Emerging markets, Facebook, interview, Linkedin, Mining, Social Media Strategy, Twitter, wendy soucie

Medical air travel organization using social media to get results

November 15, 2010 By Wendy Soucie Leave a Comment

Can one Green Bay WI native deal with the heat and solve a business problem in Arizona? Picture this scenario – you provide a service that is not needed every

Loading patient on airplane for flight - Photo provided by Angel MedFlight

day, in fact, it might only be once in a lifetime. How do you educate the public about your service, gain trust and stay at top of mind? Would you consider using social media? [Read more...]

Filed Under: Best Practices, Linkedin, Small Business Marketing, Social Media Strategy Tagged With: angel medflight, Business, Business Services, Facebook, Internet Marketing, Linkedin, medical air transport, Social Media, Social Media Strategy, Twitter

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