Socialization and Gamification of SnowSports at Vail Resorts

Vail Mountain View - Image by Wendy Soucie

Vail Mountain View - Image by Wendy Soucie

My daughter lives in Vail for some obvious reasons related to snowboarding.  After she went out there to live, I noticed she posted on FaceBook about when she was at one of the resorts “shredding.”  It often listed the run, elevation, and sometimes included a picture she took with her phone.

Turns out, Vail Resorts has created a unique way to engage with their customers, create contests, share video and images in a very social way via EpicMIX.com.  For 2012 they have added technology and invested in the picture sharing aspect and gamified your holiday through “pins” that you can achieved for a variety of activities.  This is based on an RFID chip in your lift ticket which automatically checks in and geo locates you for the game side of the equation.  All this saves your phone battery and makes it easier to share your skiing and snowboarding experience with your connections. Hopefully,  your friends now know where you are skiing/snowboarding and come hang out with you. Everyone wins including Vail Resorts. [Read more...]

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