Ford tackles product introduction with social media channels leading the way 

Ford Explorer - 2011 North American Truck of the Year

When I read the email, I decided I couldn’t pass up the invite from Karen Untereker of 360 Digital Olgivy to attend the Social Media Day at the Chicago Auto Show.  I talked Doug Tangwall of End Result Marketing and Madison Business Womens Expo producer, Marian Walluks of MCW Productions, into making the trip with me.  Front and center was the special social media announcement from Ford Motor Company and the opportunity to meet Scott Monty and other key marketing people at Ford. [Read more...]