Ideas and Strategies on Applied Social Media, Marketing and Business Development
This is the second part of an interview I had at the end of 2010 with Brian Stokoe who is the social media program manager for Caterpillar Inc. Stokoe shared some of his insights through submitted questions and a recorded interview that will also be posted. [Read more...]
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Caterpillar Inc recently purchased a long time Wisconsin-based company, Bucyrus International. Wondering if social media has begun to extend into this B2B space of heavy duty coal mining equipment and since Bucyrus was a past client of mine, I sent a tweet. That led to an investigation of Caterpillar and what they were doing in the social space. Since I am not one to let a sleeping dog lie, what started as a quick tweet to see who was listening at Caterpillar, turned into a Q & A session with the newly named Caterpillar social media program manager, Brian R. Stokoe (BRS), plus an hour long interview that we shall post. In the meantime, let me share with you Brian Stokoe’s response to some of the questions I asked. [Read more...]
Have you been noticing the number of B2B companies that are thoughtfully embracing social media? Caterpillar Inc is one of those heavy industry giants that is perhaps the last company you could imagine who would be using social media. But use it they are! Caterpillar caught my attention due to the recent purchase of a local Wisconsin-based heavy equipment company, Bucyrus International. Neither are companies that are considered on the forefront of cutting edge Web 2.0 technology or social networking. I have a connection to each and it prompted an opportunity for a social media interview. [Read more...]
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Text, video, pictures, and audio podcasts are all pieces of information that can be shared on social media sites. If you get a chance to be interviewed in print, TV or radio, be sure to say yes! Afterward grab the file to embed in your web page, blog or social networking site. I have been on the radio several times in January and February and intend to post on my blog, share on Facebook, post to Examiner.com, and transcribe for a future blog post.
It helps to be in the right place at the right time. Dr. Kathleen Paris asked me to work with a group of her clients on the subject of LinkedIn and improving their online profiles. One of the attendees was Carol Koby, radio show host of All About Living on WTDY.
Carol is the producer and host of All About Living and Living Minutes, is one of the most experienced broadcasters in our market. A former women’s director and reporter for WITI-TV in Milwaukee and consumer advocate for WKOW-TV in Madison, she also moderated the Picture of Health cable television series for University of Wisconsin Hospital and Clinics.
Carol had a last minute cancellation and I had some time, so I headed over to Clear Channel to record what turned out to be a great time talking with Carol about social media. In the hour, we covered what it is, how to use it, what to be careful of and various personal stories about each of us using our favorite sites.
Find out who the local talk show hosts (TV and Radio) are in your area and supply them a one page sheet on specific topics you are available to speak on. Follow HARO (Help a reporter out site) for postings of journalists needing subject matter experts. If they don’t call you right away, consider recording your own.
With a audio recording device, make it into a mp3 and post it. Itunes is full of podcasts that you can download or upload for little to no cost. Or use a flip video camera or better to capture yourself or others in video and post anywhere you would like. I have been doing this on my blogs, incorporating my Youtube channel at the same time.
If you want to get a little more sophisticated, get the help of a local Toastmaster International group. This is a public speaking organization that I have belonged to since 1979. Not only did my self-paced training and practice prepare me for being interviewed by Carol, many Toastmaster participants are preparing themselves for interviewing others and would love to help you record your session.
Listen to the interview here or head to Open Source Audio
Start practicing today for your day in the spotlight! How are you going to more visible this year?
