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Kickstarter creates opportunity for documentary film

July 12, 2011 By Wendy Soucie Leave a Comment

Image by wendysoucie via Flickr

While waiting in the lobby of the Arizona Biltmore Resort in Phoenix, which is a the only existing hotel in the world with a Frank Lloyd Wright-influenced design, serendipity introduced me to Rob Barros, a film maker. He was filming the glass art design in the lobby and I was waiting for a business contact for dinner. The Social Product Development and Cocreation Conference sponsored by Product Development and Management Association (PDMA) brought me to Phoenix to learn more about this hot topic.

It was a brilliant stroke of luck since Rob hails from the Twin Cities of Minnesota and is in the process of filming an independent film on John Howe, one of the architects who did over 50% of the Frank Lloyd Wright drawings. Turns out he used Kickstarter to solicit funding for the project so he could keep it an independent film. In 2 months on Kickstarter, he raised the 100% of the capital he needed for traveling to sites, filming, production and editing the project. [Read more...]

Filed Under: Interview, Product Management, Social Media Tools, Video Tagged With: Business, Flad Architects, Frank Lloyd Wright, John Howe, Kickstarter, Linkedin, Product Development and Management Association, Taliesin

The social media strategy question?

June 14, 2011 By Wendy Soucie 1 Comment

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The social media strategy question: To build a social media strategy, or suffer the confusion of mindless tactical efforts, that is the question.

Image from Istock

Over the past two years there has been a lot of education happening on social media – books, webinars, live presentations, videos, and podcasts. In the business to business (B2B) space, the education seems to be taking a longer learning curve. Not because there is more to learn, but because the businesses say they are looking at more proof of concept examples (and ROI). Social media strategy, content strategy and action plans are used interchangeably, but should they be? Are you confused over these terms yourself? [Read more...]

Filed Under: Best Practices, Linkedin, Social Media Academy, Social Media Strategy Tagged With: content strategy, in, Linkedin, New Media Strategies, Peter Kim, Rich Brooks, Social Media, Social Media Academy, social media action plan, Social Media Strategy, Strategic management, tactical strategy, wendy soucie

Brian Stokoe offers insight into social media at CAT | Part 2

March 30, 2011 By Wendy Soucie Leave a Comment

This is the second part of an interview I had at the end of 2010 with Brian Stokoe who is the social media program manager for Caterpillar Inc. Stokoe shared some of his insights through submitted questions and a recorded interview that will also be posted. [Read more...]

Filed Under: Interview, Social Business, Social Media Strategy Tagged With: blogs, brian stokoe, Caterpillar, Facebook, forums, interview, Linkedin, Online Communities, Orkut, social business strategy, Social Media, Twitter, wendy soucie, Youku, YouTube

Brian Stokoe offers insight into social media at CAT | Part 1

March 28, 2011 By Wendy Soucie 1 Comment

Cat® B Series 3 Skid Steer Loaders and Multi Terrain Loaders

Caterpillar Interview with Brian Stokoe – Part 1

Caterpillar Inc recently purchased a long time Wisconsin-based company, Bucyrus International. Wondering if social media has begun to extend into this B2B space of heavy duty coal mining equipment and since Bucyrus was a past client of mine, I sent a tweet. That led to an investigation of Caterpillar and what they were doing in the social space. Since I am not one to let a sleeping dog lie, what started as a quick tweet to see who was listening at Caterpillar, turned into a Q & A session with the newly named Caterpillar social media program manager, Brian R. Stokoe (BRS), plus an hour long interview that we shall post. In the meantime, let me share with you Brian Stokoe’s response to some of the questions I asked. [Read more...]

Filed Under: Interview, Social Business, Social Media Strategy Tagged With: brian stokoe, Bucyrus International, Caterpillar Inc, interview, Linkedin, Social Media, Social Media Strategy, Twitter, wendy soucie

Global Social Media Consultancy Forms-Social Business Consulting Group

March 16, 2011 By Wendy Soucie Leave a Comment

On Monday, March 14, 2011 it was announced that Social Business Consulting Group, a global social media consultancy launched with 17 founding partners. I am proud to say that I have joined as one of the founding partners. I bring manufacturing, professional services and technical product experience to the team blended with social media, social selling, product management and engineering expertise. [Read more...]

Filed Under: Partners, Social Business, Social Media, Social Media Strategy, TopStories Tagged With: Axel Schultze, B2B, B2C, certified social media strategist, Enterprise, global management consulting, innovation, Linkedin, methodology, Palo Alto California, Sobizco, social business consulting, Social Business Consulting Group, Social Media, Social Media Academy, social media assessment, social media audits, social media development, social media execution, social media framework, social media implementation, Social Media Marketing, Social Media Methodology, Social Media Monitoring, social media Planning, social media product management, social media reporting, social media ROI, social media Services, Social Media Strategy, social relationship management, social selling, strategy, wendy soucie

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