If you are interested in keeping up with tracking and measuring your efforts on social media you need to determine what success looks like judged by your business goals. After that, you determine what you will measure to prove it.
Have no have no clue on how to get started? Then attend the next 2-3 months of Social Media Breakfast Madison where we will talk about tracking metrics, case studies and tools.
On April 21, 2010 at 7:30 am
Speaker: Jim Carlson – TMA+Peritus, Director of Internet Strategies
Jim has been involved in the digital world of bytes, code and pixels for over 18 years and is a member of the University of Wisconsin Business Technology Consortium. He is an expert in Search Engine Optimization, Search Engine Management and Social Media Optimization. Prior to joining TMA+Peritus, Jim held various positions with Footlocker.com and played integral roles in the e-commerce Web sites for Footlocker, Champs Sports, ESPN, the National Football League, the National Basketball Association and the United States Olympic Committee.
Jim will highlight his presentation with a case study of the social community for Lion Connects. Lion is a business to business company providing supplies and equipment to first responders and emergency personnel. The website and social media efforts for this new community (4 weeks old) have been tracked from the beginning. Jim Carlson, SEO and Social Media Optimization Guru, will share with us what they are measuring and why along with strategy behind the community.
TMA+Peritus will be drawing two company names of attendees to do a web audit for free of your interactive space.
As always, we look forward to your attendance at this free event. Please do your part to help promote this event by:
1. Add to your social networking site status
2. Tweet the event at least twice each day
3. Blog about the event
4. Blog about your own social media tracking efforts.
5. Email your friends, colleagues, and family
6. Bring someone to enjoy coffee with
Please RSVP on the LinkedIn Event or join our group Social Media Breakfast – Madison!
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When Google speaks, people listen. When Google offers to bring fast fiber networks into a city, people react. When Google suggest
that we might all be able to work on a 1G network with a little cooperation, organization and commitment, people take action. That’s what Madfiber.net is all about. Even the cows want Google Fiber!
Town hall meeting educates the public
I attended the recent town Hall style meeting designed to educate the public on the RFI that the City of Madison is pursuing to win the hearts and mind of Google. Community members of all flavors were present including city council, geeks, techies, grandmas, kids, business professionals, TV, radio, and newspapers eager to hear the opinions of the greater Madison community.
Ice cream flavor makes for sweet deal
Babcock Hall has even created a new flavor of ice cream to honor the Google Fiber interest. I tasted it and it was very good. I didn’t see it before it melted a little but it had candy pieces that were Google’s colors, granola for fiber, and nuts. I am sure it had chocolate or I wouldn’t have liked it so much!
Interview of Preston Austin sets the stage for uploads
I had a chance to interview Preston Austin, co-founder of IMBY.info, and to my knowledge a pack leader in the fight to attract Google. He leads a group who is generating action to convince Google to extend its boundaries into every aspect of our community, beyond their very secure office in Madison.
If you are interested in participating and wish to speak your mind about this topic, here is your connection touch point:
You can find links to upload videos, pictures, post comments, fill out surveys, and state your opinions. March 26, 2010 is the big deadline for submitting the RFI and we need you on the Fan base on Facebook.
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Who does what, where and how? Are you measuring up against your competition? There’s a lot of social media buzz going on. What are they talking about your brand and your company? We have compiled a list of 46 free social media monitoring tools. Some of the tools have free basic plan or free trial period but most of them are totally free. The list is sorted alphabetically. Enjoy! If we missed any great tools please post them to comments.
In My Opinion
On March 15, 2010 I will be giving a presentation at the AAF – Madison Social Media workshop. My topic is social media tool selection. I intend to talk about social media “sites” as tools. These are the social sites that a company would use to implement a strategy. The other tool is really the assessment and monitoring tool a company would select to find their starting point and monitor success, ROI and change. In an effort to collect some of the assessment tool information in one place I will build on some of the great posts and research already done on the key blogs I follow.
As I try to follow the “free” first rule of thumb, I currently use Google Alerts, Scout Labs, Technorati and Addictomatic. I also try different ones during a free trial period to make sure I know the difference between tools.
If you use a tool that has done a good job for your – free or paid – please share it in the comment section below.
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