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Social Media Thought Leaders Worth Meeting

January 15, 2012 By 3 Comments

Jan Moen and Wendy Soucie with Trust Agent - Chris Brogan

The Bucket List
I found a bucket list of sorts that I made three years ago when I decided to launch my social media strategy consultancy. It consisted of several people I wanted to meet because I thought they would enrich my life both professionally and personally. They are also some cool people to meet on any level. I also had several things I wanted to do along with that.   I actually made some very strategic plans and took action on them to accomplish the meetings that I did.  I am happy to share both the bucket list and my social media heroes. Note: Updated 1/16/2012 (spelling and links added). [Read more...]

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Filed Under: blog, Rural Business, Small Business Marketing, Social Media Academy, Social Media Breakfast Madison, Social Media Strategy Tagged With: , , , , , , , , , , , , , , , , , , , ,

Pizza and Social Media – A powerful taste

March 7, 2011 By 1 Comment

Doug Tangwall and I work on a lot of things together including End Result Marketing where we find creative ways to integrate nurture marketing

Ians on State sign taken by Wendy Soucie

The best place to go in Madison for pizza!

and social media for business clients. Doug is a nurture marketing strategist, market researcher and even better -  a gifted writer. When he said he wrote a post on his blog on the @IansonState happenings, and needed my review for social media context, I was ready.  After reading it, I just had to share it with my audience as well. This version is adapted and shortened from the original but go to  Pizza and Social Media Can Bring the World Together to read the entire story.  I added several picture embellishments from my last visit to Ian’s Pizza. [Read more...]

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Filed Under: Cause Marketing, Public Relations 2.0, Small Business Marketing, Social Business, Social Media Tagged With: , , , , , , , , , , , , , , , , ,

Tracking the success of your social media efforts |Social Media Breakfast Madison

April 14, 2010 By 1 Comment

If you are interested in keeping up with tracking and measuring your efforts on social media you need to determine what success looks like judged by your business goals. After that, you determine what you will measure to prove it.

Have no have no clue on how to get started?  Then attend the next 2-3 months of Social Media Breakfast Madison where we will talk about tracking metrics, case studies and tools.

On April 21, 2010 at 7:30 am
Speaker: Jim Carlson – TMA+Peritus, Director of Internet Strategies

Jim has been involved in the digital world of bytes, code and pixels for over 18 years and is a member of the University of Wisconsin Business Technology Consortium. He is an expert in Search Engine Optimization, Search Engine Management and Social Media Optimization. Prior to joining TMA+Peritus, Jim held various positions with Footlocker.com and played integral roles in the e-commerce Web sites for Footlocker, Champs Sports, ESPN, the National Football League, the National Basketball Association and the United States Olympic Committee.

Jim will highlight his presentation with a case study of the social community for Lion Connects.  Lion is a business to business company providing supplies and equipment to first responders and emergency personnel. The website and social media efforts for this new community (4 weeks old) have been tracked from the beginning. Jim Carlson, SEO and Social Media Optimization Guru, will share with us what they are measuring and why along with strategy behind the community.

TMA+Peritus will be drawing two company names of attendees to do a web audit for free of your interactive space.

As always, we look forward to your attendance at this free event.  Please do your part to help promote this event by:

1. Add to your social networking site status
2. Tweet the event at least twice each day
3. Blog about the event
4. Blog about your own social media tracking efforts.
5. Email your friends, colleagues, and family
6. Bring someone to enjoy coffee with
Please RSVP on the LinkedIn Event or join our group Social Media Breakfast – Madison!

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Google fiber project RFI for Madison | Interview of Preston Austin Imby.info

March 19, 2010 By 1 Comment

When Google speaks, people listen.  When Google offers to bring fast fiber networks into a city, people react. When Google suggest

Even the cows are looking forward to better connection speeds if Google Fiber lands in Madison.

that we might all be able to work on a 1G network with a little cooperation, organization and commitment, people take action. That’s what Madfiber.net is all about.  Even the cows want Google Fiber!

Town hall meeting educates the public

I attended the recent town Hall style meeting designed to educate the public on the RFI that the City of Madison is pursuing to win the hearts and mind of Google.  Community members of all flavors were present including city council, geeks, techies, grandmas, kids, business professionals, TV, radio, and newspapers eager to hear the opinions of the greater Madison community.

Ice cream flavor makes for sweet deal

Babcock Hall has even created a new flavor of ice cream to honor the Google Fiber interest.  I tasted it and it was very good.  I didn’t see it before it melted a little but it had candy pieces that were Google’s colors, granola for fiber, and nuts.   I am sure it had chocolate or I wouldn’t have liked it so much!

Interview of Preston Austin sets the stage for uploads

I had a chance to interview Preston Austin, co-founder of IMBY.info, and to my knowledge a pack leader in the fight to attract Google.  He leads a group who is generating action to convince Google  to extend its boundaries into every aspect of our community, beyond their very secure office in Madison.

If you are interested in participating and wish to speak your mind about this topic, here is your connection touch point:

Local website with all social touch points for Madison’s Google Fiber Network

You can find links to upload videos, pictures, post comments, fill out surveys, and state your opinions. March 26, 2010 is the big deadline for submitting the RFI and we need you on the Fan base on Facebook.

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Filed Under: Government 2.0, Social Media - Events, Video Tagged With: , , , , , , , ,

46 Free Social Media Monitoring Tools | In My Opinion

March 4, 2010 By 4 Comments

Who does what, where and how? Are you measuring up against your competition? There’s a lot of social media buzz going on. What are they talking about your brand and your company? We have compiled a list of 46 free social media monitoring tools. Some of the tools have free basic plan or free trial period but most of them are totally free. The list is sorted alphabetically. Enjoy! If we missed any great tools please post them to comments.

via 46 Free Social Media Monitoring Tools | DreamGrow Social Media.

In My Opinion

On March 15, 2010 I will be giving a presentation at the AAF – Madison Social Media workshop. My topic is social media tool selection.  I intend to talk about  social media  “sites” as tools.  These are the social sites that a company would use to implement a strategy.  The other tool is really the assessment and monitoring tool a company would select to find their starting point and monitor success, ROI and change. In an effort to collect some  of the assessment tool information in one place I will build on some of the great posts and research already done on the key blogs I follow.

As I try to follow the “free” first rule of thumb, I currently use Google Alerts, Scout Labs, Technorati and Addictomatic.  I also try different ones during a free trial period to make sure I know the difference between tools.

If you use a tool that has done a good job for your – free or paid – please share it in the comment section below.

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