Jan Moen and Wendy Soucie with Trust Agent - Chris Brogan
I found a bucket list of sorts that I made three years ago when I decided to launch my social media strategy consultancy. It consisted of several people I wanted to meet because I thought they would enrich my life both professionally and personally. They are also some cool people to meet on any level. I also had several things I wanted to do along with that. I actually made some very strategic plans and took action on them to accomplish the meetings that I did. I am happy to share both the bucket list and my social media heroes. Note: Updated 1/16/2012 (spelling and links added). [Read more...]
One way to move social business forward is to be social yourself. That means following a practice model like I do from the Social Media Academy for NCP – Network, Contribute, Participate. Its hard work to do all three steps, but each one is critical to your success personally, and by extension to your organization. One of the ways I participate is to spend some time each week reading and commenting on blogs and shared content on the web. Here are a few of my responses from the comment sections. [Read more...]
The social media strategy question: To build a social media strategy, or suffer the confusion of mindless tactical efforts, that is the question.
Image from Istock
Over the past two years there has been a lot of education happening on social media – books, webinars, live presentations, videos, and podcasts. In the business to business (B2B) space, the education seems to be taking a longer learning curve. Not because there is more to learn, but because the businesses say they are looking at more proof of concept examples (and ROI). Social media strategy, content strategy and action plans are used interchangeably, but should they be? Are you confused over these terms yourself? [Read more...]
On Monday, March 14, 2011 it was announced that Social Business Consulting Group, a global social media consultancy launched with 17 founding partners. I am proud to say that I have joined as one of the founding partners. I bring manufacturing, professional services and technical product experience to the team blended with social media, social selling, product management and engineering expertise. [Read more...]
During the week of November 16-20, I attended and participated in the Social Media Tools Week. I only wish I could have taken the entire week as vacation so I could have attended every minute of the presentations. All of the speakers are active social media practitioners and were from both the USA and abroad. With over 30 speakers there were many topics to cover and the sessions ran from 8 AM to 8 PM.
There were presentations strictly on strategy, social media overviews, and tools, tools and more tools. I thought it was well balanced on the strategy and tool side. There were some excellent examples used about real companies and their successes. On the tool side, Twitter, LinkedIn and Facebook had some excellent step by step use presentations. They were the kind you would typically have to pay for to get 45 minutes of the behind the scene tips and techniques.
On Thursday, the reporting tools were presented with a very knowledgeable resource from Techrigy, Sysomos, ScoutLabs, and Filtrbox
Image via CrunchBase
On Tuesday November 17, 2009, I gave a presentation titled Social Media Tool Selection Strategies. If you are interested in seeing my slide presentation take a look on Slideshare for the slidedeck. I talked about the selection of the tactical tools such as LinkedIn, Youtube, Slideshare, Facebook, etc. My approach was to share with everyone reasons for doing an assessment first to fully understand the social landscape as the core to making the selection of the right starting tools. This is especially important if you have a finite budget, limited resources and time constraints.