Social Media Strategy

The social media strategy question?

June 14, 2011 By Wendy Soucie 1 Comment

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The social media strategy question: To build a social media strategy, or suffer the confusion of mindless tactical efforts, that is the question.

Image from Istock

Over the past two years there has been a lot of education happening on social media – books, webinars, live presentations, videos, and podcasts. In the business to business (B2B) space, the education seems to be taking a longer learning curve. Not because there is more to learn, but because the businesses say they are looking at more proof of concept examples (and ROI). Social media strategy, content strategy and action plans are used interchangeably, but should they be? Are you confused over these terms yourself? [Read more...]

Filed Under: Best Practices, Linkedin, Social Media Academy, Social Media Strategy Tagged With: content strategy, in, Linkedin, New Media Strategies, Peter Kim, Rich Brooks, Social Media, Social Media Academy, social media action plan, Social Media Strategy, Strategic management, tactical strategy, wendy soucie

Brian Stokoe offers insight into social media at CAT | Part 1

March 28, 2011 By Wendy Soucie 1 Comment

Cat® B Series 3 Skid Steer Loaders and Multi Terrain Loaders

Caterpillar Interview with Brian Stokoe – Part 1

Caterpillar Inc recently purchased a long time Wisconsin-based company, Bucyrus International. Wondering if social media has begun to extend into this B2B space of heavy duty coal mining equipment and since Bucyrus was a past client of mine, I sent a tweet. That led to an investigation of Caterpillar and what they were doing in the social space. Since I am not one to let a sleeping dog lie, what started as a quick tweet to see who was listening at Caterpillar, turned into a Q & A session with the newly named Caterpillar social media program manager, Brian R. Stokoe (BRS), plus an hour long interview that we shall post. In the meantime, let me share with you Brian Stokoe’s response to some of the questions I asked. [Read more...]

Filed Under: Interview, Social Business, Social Media Strategy Tagged With: brian stokoe, Bucyrus International, Caterpillar Inc, interview, Linkedin, Social Media, Social Media Strategy, Twitter, wendy soucie

Global Social Media Consultancy Forms-Social Business Consulting Group

March 16, 2011 By Wendy Soucie Leave a Comment

On Monday, March 14, 2011 it was announced that Social Business Consulting Group, a global social media consultancy launched with 17 founding partners. I am proud to say that I have joined as one of the founding partners. I bring manufacturing, professional services and technical product experience to the team blended with social media, social selling, product management and engineering expertise. [Read more...]

Filed Under: Partners, Social Business, Social Media, Social Media Strategy, TopStories Tagged With: Axel Schultze, B2B, B2C, certified social media strategist, Enterprise, global management consulting, innovation, Linkedin, methodology, Palo Alto California, Sobizco, social business consulting, Social Business Consulting Group, Social Media, Social Media Academy, social media assessment, social media audits, social media development, social media execution, social media framework, social media implementation, Social Media Marketing, Social Media Methodology, Social Media Monitoring, social media Planning, social media product management, social media reporting, social media ROI, social media Services, Social Media Strategy, social relationship management, social selling, strategy, wendy soucie

Caterpillar Inc thoughtfully embraces social media

November 29, 2010 By Wendy Soucie 2 Comments

: Image via Wikipedia

Have you been noticing the number of B2B companies that are thoughtfully embracing social media? Caterpillar Inc is one of those heavy industry giants that is perhaps the last company you could imagine who would be using social media. But use it they are! Caterpillar caught my attention due to the recent purchase of a local Wisconsin-based heavy equipment company, Bucyrus International. Neither are companies that are considered on the forefront of cutting edge Web 2.0 technology or social networking. I have a connection to each and it prompted an opportunity for a social media interview. [Read more...]

Filed Under: Social Media Strategy Tagged With: B2B, Bucyrus International, Business, Caterpillar, Discovery Channel, Emerging markets, Facebook, interview, Linkedin, Mining, Social Media Strategy, Twitter, wendy soucie

Medical air travel organization using social media to get results

November 15, 2010 By Wendy Soucie Leave a Comment

Can one Green Bay WI native deal with the heat and solve a business problem in Arizona? Picture this scenario – you provide a service that is not needed every

Loading patient on airplane for flight - Photo provided by Angel MedFlight

day, in fact, it might only be once in a lifetime. How do you educate the public about your service, gain trust and stay at top of mind? Would you consider using social media? [Read more...]

Filed Under: Best Practices, Linkedin, Small Business Marketing, Social Media Strategy Tagged With: angel medflight, Business, Business Services, Facebook, Internet Marketing, Linkedin, medical air transport, Social Media, Social Media Strategy, Twitter

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