So the story goes like this: Nothing ventured nothing gained. I wanted to interview some of the biggest names in the engineered product market on what they were doing with social business. I used to help design bearings in some of the largest construction and mining equipment in the world. So I thought Caterpillar would be a good starting point.
I found them on Twitter. I tweeted. They listened. I interviewed Brian Stokoe, Social Media Manager. That wasn’t good enough. I decided that it would really be great if they could come to Madison WI and tell about 250 of my closest social friends what Caterpillar has to do in the social business world of B2B2 Dealer to be successful. Social Media Breakfast Madison was the stellar host and organizer of the event. [Read more...]