Social Media

Caterpillar’s Social Media Heavy Lifting Strategy

October 18, 2012 By Wendy Soucie 1 Comment

So the story goes like this: Nothing ventured nothing gained. I wanted to interview some of the biggest names in the engineered product market on what they were doing with social business. I used to help design bearings in some of the largest construction and mining equipment in the world. So I thought Caterpillar would be a good starting point.

I found them on Twitter. I tweeted. They listened. I interviewed Brian Stokoe, Social Media Manager. That wasn’t good enough. I decided that it would really be great if they could come to Madison WI and tell about 250 of my closest social friends what Caterpillar has to do in the social business world of B2B2 Dealer to be successful. Social Media Breakfast Madison was the stellar host and organizer of the event. [Read more...]

Filed Under: Linkedin, Social Media - Events, Social Media Breakfast Madison, Social Media Strategy Tagged With: B2B, b2b2dealer, brian stokoe, Caterpillar, in, Linkedin, smbmadison, social business, Social Media, Social Media Breakfast Madison, Social Media Strategy, wendysoucie

Socialization and Gamification of SnowSports at Vail Resorts

February 6, 2012 By Wendy Soucie 1 Comment

Vail Mountain View - Image by Wendy Soucie

My daughter lives in Vail for some obvious reasons related to snowboarding. After she went out there to live, I noticed she posted on FaceBook about when she was at one of the resorts “shredding.” It often listed the run, elevation, and sometimes included a picture she took with her phone.

Turns out, Vail Resorts has created a unique way to engage with their customers, create contests, share video and images in a very social way via EpicMIX.com. For 2012 they have added technology and invested in the picture sharing aspect and gamified your holiday through “pins” that you can achieved for a variety of activities. This is based on an RFID chip in your lift ticket which automatically checks in and geo locates you for the game side of the equation. All this saves your phone battery and makes it easier to share your skiing and snowboarding experience with your connections. Hopefully, your friends now know where you are skiing/snowboarding and come hang out with you. Everyone wins including Vail Resorts. [Read more...]

Filed Under: Interview Tagged With: amy kemp, Colorado, Epicmix, Facebook, Linkedin, Social Media, Twitter, Vail, Vail Colorado, Vail Resorts, wendy soucie

Social Media Thought Leaders Worth Meeting

January 15, 2012 By Wendy Soucie 3 Comments

Jan Moen and Wendy Soucie with Trust Agent - Chris Brogan

I found a bucket list of sorts that I made three years ago when I decided to launch my social media strategy consultancy. It consisted of several people I wanted to meet because I thought they would enrich my life both professionally and personally. They are also some cool people to meet on any level. I also had several things I wanted to do along with that. I actually made some very strategic plans and took action on them to accomplish the meetings that I did. I am happy to share both the bucket list and my social media heroes. Note: Updated 1/16/2012 (spelling and links added). [Read more...]

Filed Under: blog, Rural Business, Small Business Marketing, Social Media Academy, Social Media Breakfast Madison, Social Media Strategy Tagged With: #in Social Business Thought Leaders, accelerate madison, American Family Insurance, chris barger, Chris Brogan, Chris Heuer, christopher barger, gm, Jeff Pulver, kristie wells, Linkedin, madison, Marita Roebkes, Scott Monty, Social Media, Social Media Academy, Social Media Breakfast Madison, social media club, social media club of madison, Twitter, wendy soucie

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