wendy soucie

Brian Stokoe offers insight into social media at CAT | Part 1

March 28, 2011 By Wendy Soucie 1 Comment

Cat® B Series 3 Skid Steer Loaders and Multi Terrain Loaders

Caterpillar Interview with Brian Stokoe – Part 1

Caterpillar Inc recently purchased a long time Wisconsin-based company, Bucyrus International. Wondering if social media has begun to extend into this B2B space of heavy duty coal mining equipment and since Bucyrus was a past client of mine, I sent a tweet. That led to an investigation of Caterpillar and what they were doing in the social space. Since I am not one to let a sleeping dog lie, what started as a quick tweet to see who was listening at Caterpillar, turned into a Q & A session with the newly named Caterpillar social media program manager, Brian R. Stokoe (BRS), plus an hour long interview that we shall post. In the meantime, let me share with you Brian Stokoe’s response to some of the questions I asked. [Read more...]

Filed Under: Interview, Social Business, Social Media Strategy Tagged With: brian stokoe, Bucyrus International, Caterpillar Inc, interview, Linkedin, Social Media, Social Media Strategy, Twitter, wendy soucie

Global Social Media Consultancy Forms-Social Business Consulting Group

March 16, 2011 By Wendy Soucie Leave a Comment

On Monday, March 14, 2011 it was announced that Social Business Consulting Group, a global social media consultancy launched with 17 founding partners. I am proud to say that I have joined as one of the founding partners. I bring manufacturing, professional services and technical product experience to the team blended with social media, social selling, product management and engineering expertise. [Read more...]

Filed Under: Partners, Social Business, Social Media, Social Media Strategy, TopStories Tagged With: Axel Schultze, B2B, B2C, certified social media strategist, Enterprise, global management consulting, innovation, Linkedin, methodology, Palo Alto California, Sobizco, social business consulting, Social Business Consulting Group, Social Media, Social Media Academy, social media assessment, social media audits, social media development, social media execution, social media framework, social media implementation, Social Media Marketing, Social Media Methodology, Social Media Monitoring, social media Planning, social media product management, social media reporting, social media ROI, social media Services, Social Media Strategy, social relationship management, social selling, strategy, wendy soucie

Social Media for Startups, Entrepreneurs and Non Profit Organizations

March 11, 2011 By Wendy Soucie Leave a Comment

Suggested reading before you start using social media

The Madison Public Library is not only a great resource for books and information but also for local experts giving presentations that might help your business. According to Inc. Magazine, Madison ranks #2 for medium size cities as the best place for small business. With job bases from 150,000 to 450,000, the midsize cities include a strong showing from the Midwest including Green Bay. It makes sense that our best information resource should put together a great lineup of speakers to further help us maintain our edge. [Read more...]

Filed Under: Presentations, Social Media Strategy Tagged With: Entrepreneur, hawthorn branch, madison public library, Non-profit organization, Small business, Social Media, Startup company, wendy soucie

Social Media Address Books | Xeesm, Gist and AddressBookOne

December 21, 2010 By Wendy Soucie 3 Comments

Its always fun to share insight on the latest social media tools for business. I had a few quick minutes to talk about three I am reviewing for Carleen Wild, Channel 15 NBC News Madison WI. I looked at Xeesm.com, Gist and AddressBookOne to try and compare the attributes of each.

20 Strategic Social Business Tools for 2011 (customerthink.com)
How a tourist center uses social media (customerthink.com)
Tools to get to know your customers (smallbizsurvival.com)

Filed Under: social crm, Video, Xeesm Tagged With: addressbookone, carleen wild, Gist, Madison Wisconsin, Social Media, wendy soucie, xeems

Caterpillar Inc thoughtfully embraces social media

November 29, 2010 By Wendy Soucie 2 Comments

: Image via Wikipedia

Have you been noticing the number of B2B companies that are thoughtfully embracing social media? Caterpillar Inc is one of those heavy industry giants that is perhaps the last company you could imagine who would be using social media. But use it they are! Caterpillar caught my attention due to the recent purchase of a local Wisconsin-based heavy equipment company, Bucyrus International. Neither are companies that are considered on the forefront of cutting edge Web 2.0 technology or social networking. I have a connection to each and it prompted an opportunity for a social media interview. [Read more...]

Filed Under: Social Media Strategy Tagged With: B2B, Bucyrus International, Business, Caterpillar, Discovery Channel, Emerging markets, Facebook, interview, Linkedin, Mining, Social Media Strategy, Twitter, wendy soucie

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