Tracking the success of your social media efforts |Social Media Breakfast Madison

If you are interested in keeping up with tracking and measuring your efforts on social media you need to determine what success looks like judged by your business goals. After that, you determine what you will measure to prove it.

Have no have no clue on how to get started?  Then attend the next 2-3 months of Social Media Breakfast Madison where we will talk about tracking metrics, case studies and tools.

On April 21, 2010 at 7:30 am
Speaker: Jim Carlson – TMA+Peritus, Director of Internet Strategies

Jim has been involved in the digital world of bytes, code and pixels for over 18 years and is a member of the University of Wisconsin Business Technology Consortium. He is an expert in Search Engine Optimization, Search Engine Management and Social Media Optimization. Prior to joining TMA+Peritus, Jim held various positions with Footlocker.com and played integral roles in the e-commerce Web sites for Footlocker, Champs Sports, ESPN, the National Football League, the National Basketball Association and the United States Olympic Committee.

Jim will highlight his presentation with a case study of the social community for Lion Connects.  Lion is a business to business company providing supplies and equipment to first responders and emergency personnel. The website and social media efforts for this new community (4 weeks old) have been tracked from the beginning. Jim Carlson, SEO and Social Media Optimization Guru, will share with us what they are measuring and why along with strategy behind the community.

TMA+Peritus will be drawing two company names of attendees to do a web audit for free of your interactive space.

As always, we look forward to your attendance at this free event.  Please do your part to help promote this event by:

1. Add to your social networking site status
2. Tweet the event at least twice each day
3. Blog about the event
4. Blog about your own social media tracking efforts.
5. Email your friends, colleagues, and family
6. Bring someone to enjoy coffee with
Please RSVP on the LinkedIn Event or join our group Social Media Breakfast – Madison!

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Madison Social Media Breakfast|Profiles and Copyright

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The Next Madison Social Media Breakfast will be held on October 2, 2009, at the University of Phoenix Campus on the Far Eastside.  The topic for the meeting will be Social Media Profiles – Why these are so important and copyright laws.

The speakers will be Wendy Soucie, covering profile building, Elizabeth Russell, covering copyright, creative commons and image use on the internet etc, and last but not least is Amy Lynn Schereck, Photographer who will be talking about head shots for use on social media and what works (or doesn’t) to convey the right perception.

Madison Social Media Breakfast is a LinkedIn group that meets for breakfast (hence the title) and discusses various topics around social media, strategy, tools, best practices, and even case studies.  Recently there are two new managers, Marivic Valencia of Valencia PR and Wendy Soucie, Wendy Soucie Consulting.  They will be taking turns organizing speakers and adjusting locations as the demand and topic requires.  If anyone has good recommendations for a steady location, that would appreciate our breakfast business as well as have a good room for us to use, please add your comments and contact info for me to followup with.

Typically its been in a a coffee shop some where in Madison WI, and more often than not close to the downtown area. However for this meeting we have adjusted the venue due to pent up demand and a few coffee shops being scared of me telling them I thought 20 or more people might descend on them at 7:30 am.  The venue is the University of Phoenix Campus at 2310 Crossroads Dr, Madison, WI  53718.

I would suggest everyone bring their own coffee to this event as no guarantees on breakfast goods just yet.

The speakers for this event:

Wendy Soucie

Wendy Soucie provides clients with strategic counsel and plan development to use and measure social media in the marketing mix. She trains clients to use social media tools through the use of webinars, group presentations and private one-on-one training customized for companies throughout Wisconsin.  She has over 30 years experience in business development, sales, marketing, customer support for the B2B market area with special focus in the manufacturing sector, technical products/services and professional services.

Wendy is a founding member and certified Social Media Consultant from the Social Media Academy, completing Social Media Business Strategy and Leadership.  She was recetly named a Black Diamond Consultant by Social Media Academy.   Soucie holds her Bachelor of Science degree in engineering from the University of Rhode Island, Kingston, Rhode Island.

Elizabeth Russell

Elizabeth T Russell is not a music teacher. She came darn close, but ended up becoming a lawyer. Suitably armed with an undergraduate degree in bassoon, she earned her law degree from New York’s Pace University School of Law, where she served as a member of the Pace Law Review. She is admitted to practice law in the states of New York, Connecticut and Wisconsin.

Following her public service, Elizabeth explored the field of arts administration. She held positions with the Albany Symphony Orchestra in Albany, NY; the Madison Repertory Theatre in Madison, WI; and Opera for the Young, a professional opera touring company. She returned to law in 2000 and opened Russell Law, providing quality representation for emerging artists and creative businesses.

Ms. Russell is the Chair of the Sports and Entertainment Law section of the State Bar of Wisconsin. She is a member of the Intellectual Property and the Entertainment, Arts and Sports Law sections of the New York State Bar Association. She currently serves on the executive board of directors of the Middleton (WI) Chamber of Commerce and on the board of the Middleton Community Fund.

Elizabeth wrote the curriculum and taught Copyright Management at Madison Media Institute in Madison, WI, and is a frequent lecturer on legal issues in the arts.

She is remarkably fluent in plain English.

Amy Lyn Schereck

When you work with Amy Lynn Schereck, not only will you come away with an amazing set of photographs, you will be surprised at how enjoyable the experience is!

Amy’s casual, approachable style makes clients feel at ease. That’s because she listens to you to help bring your vision to life. Whether it’s a commercial shoot, and event or a wedding, Amy excels at bringing out the personality in her subjects and capturing a unique perspective.

Though she’s originally from the midwest, Amy spent 22 years living in California. At age 11, she bought her first camera at a yard sale for a whopping 50 cents. Photography remained a hobby until she returned to Wisconsin in 2001. With great encouragement from her grandmother, she enrolled in the Commercial Photography program at Madison Area Technical College. During her last semester, Amy interned at Madison Magazine and her love for editorial photography began. In 2004, she graduated Dean’s List and started her career as a professional photographer.

An avid traveler, Amy has journeyed around the globe – Australia, New Zealand, Japan, Canada, Mexico, Jamaica, France, Switzerland, Germany, and even Liechtenstein! In January 2009, she made her first trip to the white sandy beaches of Punta Cana, Dominican Republic, to photograph a wedding.

She is the photographer for the upcoming book, Bean Appetit (Andrews McMeel Publishing), due on store shelves in Fall 2009.

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