Why Us

Why This Business Now

Customer support and client education are all happening online, independently led by consumers. The conversation has shifted, and to now succeed in today’s economy, companies and service organizations need to be part of it.

The traditional sales function has become obsolete. Consumers no longer look to companies first for information about products and services. They look to each other.

Companies must engage with clients through conversations and knowledge sharing. If they do not, today’s newly educated client will never call them.  The new set of tools to leverage for sales, marketing, customer support/service, and product development is Social Media (Web 2.0).

Social Media Defined

“Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.).”

Brian Solis, principal at FutureWorks PR

The first step is to create a social media strategic plan around your business goals to chart your course. A resource team will help implement and measure how social media will help you succeed with your business. Wendy Soucie Consulting has the knowledge and skills to show you how to survive and thrive within this new paradigm.

It’s a New Paradigm

Each day, consumers are bombarded with more than 4,500 messages from a variety of media sources.  Their tolerance and willingness to pay attention is at an all-time low. You are competing for consumers’ attention as never before.

A New Education Process

A combination of factors has changed your clients’ education process completely.  Whether you make a product or provide a service, the Internet allows your potential customers to:

•    Research
•    Collect and offer opinions
•    Read  and write reviews
•    Read and write  complaints
•    Find help
•    Find a comparable product
…all without contacting you.

We Believe Each Other

Word of Mouth (WOM), personal reviews and referrals from peers, friends and strangers have more credibility than what a company says about themselves.  The questions a consumer has today are now best answered by people who are using the product or a similar one.  They listen to and trust people with similar interests and passions whom they believe  can solve their problems.

You need to become a trusted resource that your clients look to when researching and making purchasing decisions.

The Silver Lining

The good news is that many companies have learned to use the power of these new tools online to drive and grow sales.
You can learn to use these new tools

Many companies believe they need to get involved, but don’t know how to plan for and participate in these new conversations. You can learn how to use social media tools, grow your network, listen, comment and contribute in ways that enhance your marketing, business development, customer service, product development, engineering—even to recruit some of the best-qualified, talented people for your company.  Wendy Soucie Consulting can show you how to do all the above.

CALL TODAY – Wendy Soucie will help you with your social media marketing strategy -  608-225-1985